Posts tagged ‘Christian Dior’

August 29, 2013

Christian Dior Loved Flowers and Number 8

00/00/1957. Christian Dior Portraits by Lord SnowdonDior online magazine gave us new information about label founder Christian Dior. Apparently Christian Dior loved flowers and knew a lot about growing florals. He had extensive knowledge of various types of flowers and his favorite one was lily-of-the-valley. This does not come as a surprise since we see flowers in many of his original dress designers. In fact, he was a master of silhouette and often said that woman should look like a flower.

Dior was also interested in numerology. His favorite number was 8. He used it in his designs as well, but more importantly incorporated it in his business. His atelier included 8 floor and 8 workshops. Number 8 is the luckiest number in Chinese culture because by the sound it means wealth. It is also a significant number in Japanese numerology and general Astrology. With enough digging one can find a lot of resemblance in number 8. So, we learn that Christian Dior was superstitious.

He didn’t have an easy life, especially during the war. During the WW2 Christian Dior was dressing up Nazi’s wives when his own sister was arrested by Gestapo and sent to a labor camp. He tried to help her via his Nazi connections, but in vain. She was released eventually and lived until 2008 outliving him by some 40 years. So, war and tough times certainly impacted Christian’s outlooks and to shield himself from troubles he used to work on his garden and grow flowers.
diorFlowers2Flowers are very easy to incorporate into women fashion designs. Raf Simons, current Dior designers put a special emphasis on using flowers in almost each and every run way model. The enamel rings with flowers put into production under past designer John Galliano are still extremely popular buy for women. Flowers are used on Dior purses and Dior sunglasses extensively.

diorFlowers

 

Christian Dior was openly gay, but his romantic connections were kept out of public view. It was not common to talk about private life with public and was not even considered a good tone to ask. Unlike today, famous people had a lot of power to shield their lives from publicity and press was respectful of that. Love of flowers can explain his sexual orientation as he tried to enjoy what women do and flowers at that time were among the greatest objects of admiration.

July 28, 2013

Evolution and Revolution by Dior. How Dior Style Became Iconic.

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Dior is one of the mega brands of modern age. Over the past 50 years brand went through smooth evolution, created revolution in fashion and even got itself covered in scandals, boosting the media attention to the brand to a new level.

Christian Dior, the originator of the brand, worked very hard entire life. Only in the past decade of his life he was able to show off his talent and create a blueprint in a fashion industry. He was known to be a humble boy from a noble family. His mother was of very strong character and made his career choice difficult. His family owned a fertilizer factory and was quite wealthy until business failed and they went to near poverty. Whoever thinks that making a career is hard today, didn’t really thought how it was for people then. But these stubborn, old fashion times actually allowed Christian Dior create an iconic “New Look”.

Dior 1Christian Dior truly revolutionized fashion and actually created the phenomenon of fashion. He became very famous when he cut the skirt making it just a right length to show off the shoes and beautiful woman ankle. This move in itself gave boost to shoes fashion, as shoes became much more visible under such skirt.

Christian Dior adored working with silhouettes. Fabric during World War 2 was scare and given little choices, Christian Dior creatively made new silhouettes to emphasize woman fragility and femininity. He once said “I created a flower woman”, meaning that the entire look from head to toe resembled a flower. He was big on accessories, and specifically preferred to use real jewelry and gemstones as oppose the replicas. Accessorizing the simple silhouette was another way to make a woman more attractive and her look finished. He was also a big fan of glasses. In fact Dior glasses were the first fashion eyewear accessories. He experimented with materials and shapes and bought out rights on Optyl – specially created plastic material that is widely used today in glasses manufacturing.

Just before Christian Dior passed away, Yves Saint Laurent was hired by then well established fashion house. He came just in time to work with the iconic designer side by side. Since Yves Saint Laurent was only 18 years old when he started, he embraced Dior fashion and continued perfecting the New Look. He kept working with silhouettes, shaping woman’s body line and designing new accessories before leaving to create his own brand.

Among the most recent and most memorable designers at Dior was John Galliano. He spent close to 20 years perfecting the brand and bringing it to the modern age. Galliano’s biggest contribution to the brand was that he kept it very famine. Despite new trends of trousers, jeans and minimalism, Dior brand kept it’s mark high concentrating on florals, details, beautiful female figure and colorful accessories. It was very unfortunate that John Galliano was fired a few years ago for a verbal fight in a bar. Since the Dior brand is a business where public image is everything, there was no place for a lead designer accused of antisemitism and alcohol dependence.

Today, Raf Simons is a lead designer of Dior house. His first collection gained negative reviews as he tried to divert the Dior style towards manly and simplistic making all figures grey and dull. He quickly corrected himself this year creating a hit collection based on Flower Woman idea and putting more emphasis on accessories.