Archive for ‘Uncategorized’

May 9, 2016

Why Sunglasses Today Make Best Price Quality Ratio For Brand Name Goods

PersolAverage consumer and active fashion shopper in her 40s has witnessed steep decline in fashion industry. The glamour, celebrity fluff is still a main focal point of Vogue magazine, but it’s not a focal point of Business of Fashion , the online independent publication that writes about how things really are in fashion. And we read a lot about outlet stores, fires, outsourcing of labor and talent and the hopes to milk average American consumer.

In eyeglasses brand name sector North American market accounts for 70% of total sales. When it comes to eyeglasses and sunglasses Americans and Canadians just love brand name. It has to be either fashion brand name such as Giorgio Armani, Prada, Gucci etc, or very promoted eyeglasses brand name such as Ray-Ban and Oakley. Unless everyone heard of the brand, American will simply won’t buy a product.

And Americans can and want to buy authentic product. They consult their optician and try to buy from verified sources online like EyeInform website.

Also, eyeglasses consumer does not tolerate bad quality. Eyeglasses are meant to last and look like new for at least two years. Cutting corners on material and workmanship won’t achieve the result.

One of the main reasons I think why eyeglasses are still made amazing is because industry hasn’t entirely given up. Eyeglasses companies are in for a long term game. There is no 4 year term CEO who only cares for short term profit at expense of future of the company. There is no room to cut quality and style.

Sure enough, it’s true that Ray-Ban, some Dolce & Gabbana, some Burberry and other brands have models made in China. But you won’t tell the quality difference if you take a pair into your own hands. As long as you buy from known source you can be sure you are buying real product. Some brands continue making exclusively in Italy. All sunglasses by Roberto Cavalli, Tom Ford, Dior, Gucci, Chanel are made in Italy.

The strong independent retail sector plays an important role to why brand name sunglasses are best as they ever been in 2016. Independent retailers make at least 30% of all sunglasses and glasses sales for many famous brands and as much as 80% for brands such as Dior, Roberto Cavalli, Hugo Boss and Gucci. Independent retailers are extremely careful of what they pick for their stores because firstly they need to pay upfront and secondly if product bad quality they will take the biggest hit. If product is not up to a high standard independent store will not carry it.

Today eyeglasses make the best brand name purchase when it comes to price/quality ratio and also beauty and utility.

May 13, 2011

Purple Sunglasses – Color Your Life

It is estimated that black and brown colors make over 70 % of all glasses purchases. Even people who have many glasses still tend to get dark frames for sunglasses. But the trend is really towards more color this year. Purple is a great option because it is not very intrusive as compared to yellow for example, but in the same time quite settled. Purple glasses look good with many other colors. It looks nice with black, brown, white, gold, silver, bronze, tortoise and shades of self.

Check out our collection of purple glasses:


Just Cavalli JC318S Valentino VAL 5753
Valentino VAL 5622 Roberto Cavalli RC529S
Tom Ford TF0167 Roberto Cavalli RC535S


Just Cavalli JC328S Emporio Armani E_Armani 9637/S
Valentino VAL 5688 Roberto Cavalli RC515S Roberto Cavalli RC518S


Dior 61/2Tiffany TF4025BRoberto Cavalli RC587S

Ovals and Shields

Valentino VAL 5692/S Just Cavalli JC324S
Prada PR 22MS Prada PS 51GS
May 2, 2011

Trending This Week – Kate Middleton Dress and The Royal Wedding

Following the event of the year The Royal Wedding has stirred some awesome buzz in the fashion industry. A few hours event has brought a number of trends that flew into a fashion world and will stay for a long time.

The Dress

By no doubt that dress was a sensation. Is it because of Alexadr McQueen brand? Probably not. I think no matter what Kate would have worn it would have been a sensation anyway. In fact, there was very little flavour of McQueen flamboyant style in that dress. But from political standpoint choosing a British designer, especially a woman designer (Sarah Burton), it was a calculated move. Style wise the dress followed quite popular in the last few years “A line” shape and lace. Ivanka’s Trump dress from last year, made by Vera Wang, was very similar to one of Kate. Lace sleeves and neckline has been a modern solution for brides that need to cover bear skin for religious, weather or simply preference purposes. This idea has been present in popular wedding dress designers Vivienne Westwood, Pronovias and Monique Lhuillier. Kate Middleton brought this idea to a different level and we will see much more of similar designs this and next year in action.

The Hat

Wearing a matching hat to official events is an old British tradition. While outfit generally stays modest, usually conserved in one color tone, the hat is the object of the wildest fashion ideas. According to our observation hat not always was following the outfit color scheme, fabric or style. It was made a center point of the outfit, and the dress itself was almost an accessory to the hat. Hat adds grandness and festivity to the overall look and no doubt it will become much more popular among young generations in the next coming years.

The Skirt Suit

British ladies are much keener on wearing skirts to work or casually as compared to American women who prefer pants. So it was no surprise that every woman with no exception appeared in a dress or a skirt suit to The Royal Wedding. We must note that preference was given to skirts above the knee. Pencil skirt with a matching jacket or a cardigan was often accompanied by pointy shoes on a short heel. Outfits of this style are classic and are widely available from many designers. We expect to see more options in stores as a result of this wedding.

The Cardigan

Cardigan paired with a set of gloves and a matching skirt is a very elegant solution for ladies that want to appear more formal. In the last few years cardigan has been trending as a coat dress and attempted to enter the mainstream through such manufacturers as Laura, Bedo, Save The Queen and others. Alternatively a dressy cardigan can be worn with a pair of jeans or pants adding elegance to your more casual style for every day outings.

Full Dress For Men

Many men chose penguin style jacket as oppose to short tuxedo. Notably pants often didn’t match the color of the jacket and went as a set with a vest. In some cases all three pieces vest, pants and jacket were of a different color tone with bright tie that gave an outfit less formality.

Many British men of a Royal class wore military uniform which to my opinion was the most fun to watch. The Royal Wedding is one of the few occasions when British men are allowed to put on a Full Dress – the most elaborate order worn by members of British Army. Medals, golden tassels, army bands and a civilian mounted sword were present on outfits of Prince William, Prince Charles, members of the Royal Family and many other local guests. Cute little boys were also wearing replicas of military attire to match the ones of their fathers. We expect that elements of Full Dress military style may turn into a trend for wedding suits in North America following the Royal Wedding.


Unfortunately sunglasses were not trending during the Royal Wedding. I expected to see at least somebody, but a bit cloudy weather in the morning was not giving enough reason for guests to put on this beautiful accessory. If you find a photo with someone wearing a pair, please let me know.

March 9, 2011

Gucci Sunglasses Spring 2011 Collection

Following a very successful 2010 year, Gucci is continuing to do designs that are both suitable for many people and fashionable. In 2011 Gucci took a safe path in choosing colors. Black and their best seller Tortoise, make most of their collection color tone and will suit people of any skin and hair color. Logo design has not changed since last year, and bright gold or gunmetal silver is still a signature on most of the frames.

Here are some 2011 frames that you should have a look at before shopping for any other brand.

Cat EyeCat Eye Gucci 2891 and Gucci 3162. These are the only cat eye frames from Gucci this year. Again, Gucci tries to remain conservative catering to majority, but as a fashionable brand they did follow the 2011 cat eye mania and released their version of it, one metal and one plastic.

Gucci 2891/S Gucci 3162/S

Bold Square Shapes are dominant. We already see that ladies enjoy what was supposed to be men models, among them Gucci 1648, Gucci 1945, Gucci 1641 and Gucci 1943. These models come in a variety of colors and will look amazing on both guys and girls.

Gucci 1648/S Gucci 1945/S
Gucci 1641/S Gucci 1943/S

Feminine Bold Squares. Of course, ladies first… so Gucci, understanding that ladies love big logos and wrapped around fitting, released these models to satisfy beauties that want latest 2011 square trend. Gucci 3170/S, Gucci 3170/N/S, Gucci 3169/S and Gucci 2892/S.

Gucci 3170/S Gucci 3170/N/S
Gucci 3169/S Gucci 2892/S

Bold Aviator. This is not a sweet, classic aviator any more. It is a military inspired, wide, thick aviator that is covering bigger part of your face. Gucci, along with Dior and Prada are setting this trend for 2011. If you want something new, here your go: Gucci 1639, Gucci 1944, Gucci 1566 and Gucci 1889.

Gucci 1639/S Gucci 1944/S
Gucci 1566/S Gucci 1889/S

Updated 2010 models include Gucci 3159, Gucci 3161, Gucci 3163, Gucci 3164. Last year Gucci totally rocked outselling big brand names such as Chanel. This year they are clearly set to win and instead of reinventing the wheel they updated a number of models without any trend following, just keeping their main colors and shapes that sold well.

Gucci 3159/S Gucci 3161/S
Gucci 3163/S Gucci 3164/S

Want to see more, visit our online eyewear store and type in search 2011, then choose Gucci in brand to see new Gucci Sunglasses and Gucci Glasses models.

January 10, 2011

Arizona Shooting – a Terrorist Attack, a Mission or Stupidity

6 lives lost, one child, 2 young people and a number of dedicated citizens: Judge Roll; Green; Giffords aide Gabe Zimmerman, 30; Dorothy Morris, 76; Dorwin Stoddard, 76; and Phyllis Schneck, 79. A little 9 year old girl was ironically born on 9/11 2001. Gabrielle Giffords – the main face of the event of yesterday night shooting is in the hospital with the whole country praying for her recovery.

The magnitude of this tragedy is indescribable. Official mass media is massaging the facts and casualty of the killing while actively trying to hide the Sarah Pailin stupid act that is clearly tied to this tragedy. Internet with thousands of bloggers and international press however have flood the Internet with the story that opened my eyes and continues to open eyes of our nation.

This “Sarah Palin Hit List” blog article has been to date shared 819 times and retweeted over 3600 times.  It talks about the fact that back in September Sarah Palin has posted the US map on her Facebook. Map had 20 targets (drawn as physical shooting targets) of locations of avid Democrat figures who voted against the health care bill, one of which was Arizona. The map was accompanied by list of names, one of whom was Gabrielle Giffords. Since then Sarah was quoted with violent expressions using words as “Reload”, “Don’t Retreat”.

This story draws a clear picture in any logical mind – some psycho took a gun and went on to execute Sarah’s mission. It may not be her fault, but agree, we are not in Pakistan. No government official should be calling for violence. People with power to draw attention of millions of people in the country should take responsibility of the consequence. On the contrary, where was FBI and CIA? How a government official can be allowed to sturb violence and disturb peace?

Internet is flooded with this story. Yahoo has deleted a number of discussions on this topic in the morning. Later they posted a factual article covering the tragedy. To date there is over 43,000 comments. Very few of them touch on this story – only making me think that comments are monitored right now. We will await the progression of this and for now, pray for families of 6 lives that are gone and 15 more who are fighting for their lives in the hospital.