Average consumer and active fashion shopper in her 40s has witnessed steep decline in fashion industry. The glamour, celebrity fluff is still a main focal point of Vogue magazine, but it’s not a focal point of Business of Fashion , the online independent publication that writes about how things really are in fashion. And we read a lot about outlet stores, fires, outsourcing of labor and talent and the hopes to milk average American consumer.
In eyeglasses brand name sector North American market accounts for 70% of total sales. When it comes to eyeglasses and sunglasses Americans and Canadians just love brand name. It has to be either fashion brand name such as Giorgio Armani, Prada, Gucci etc, or very promoted eyeglasses brand name such as Ray-Ban and Oakley. Unless everyone heard of the brand, American will simply won’t buy a product.
And Americans can and want to buy authentic product. They consult their optician and try to buy from verified sources online like EyeInform website.
Also, eyeglasses consumer does not tolerate bad quality. Eyeglasses are meant to last and look like new for at least two years. Cutting corners on material and workmanship won’t achieve the result.
One of the main reasons I think why eyeglasses are still made amazing is because industry hasn’t entirely given up. Eyeglasses companies are in for a long term game. There is no 4 year term CEO who only cares for short term profit at expense of future of the company. There is no room to cut quality and style.
Sure enough, it’s true that Ray-Ban, some Dolce & Gabbana, some Burberry and other brands have models made in China. But you won’t tell the quality difference if you take a pair into your own hands. As long as you buy from known source you can be sure you are buying real product. Some brands continue making exclusively in Italy. All sunglasses by Roberto Cavalli, Tom Ford, Dior, Gucci, Chanel are made in Italy.
The strong independent retail sector plays an important role to why brand name sunglasses are best as they ever been in 2016. Independent retailers make at least 30% of all sunglasses and glasses sales for many famous brands and as much as 80% for brands such as Dior, Roberto Cavalli, Hugo Boss and Gucci. Independent retailers are extremely careful of what they pick for their stores because firstly they need to pay upfront and secondly if product bad quality they will take the biggest hit. If product is not up to a high standard independent store will not carry it.
Today eyeglasses make the best brand name purchase when it comes to price/quality ratio and also beauty and utility.