Archive for ‘Fashion Tips’

September 29, 2012

Sunglasses in Oxblood Color. Oxblood is a Trendy Color of the Season.

Oxblood is a new emerging color that suddenly gained popularity this 2012 Fall Season. Oxblood color is rich burgundy baurdaux mix. It is dark, almost brown with a bit of red shade. Oxblood is part of warm color palette which means you can mix in a lot of other colors with it without looking aggressive. Perfect for the fall actually.

Oxblood sunglasses would look perfect on the face because they add softness to the face. They don’t look as agreesive as conventional black and not as boring as conventional brown sunglasses. Oxblood is also perfect for blond and light haired people as it is soft looking color. If you are really looking for something new, oxblood sunglasses are what you need.

At EyeInform we have plenty. Check these few models. For more, please visit our oxblood sunglasses collection.

Gucci 3097 sunglasses

Gucci 3097

Roberto Cavalli RC440S sunglasses

Roberto Cavalli RC440S

Dior Symbol 3 sunglasses

Dior Symbol 3

Buy Gucci 3097 here Buy Roberto Cavalli RC440S here Buy Dior Symbol 3 here

Dior Symbol 2 sunglasses

Dior Symbol 2

Prada SPR 07O sunglasses

Prada SPR 07O

Dior Bonvoyage sunglasses

Dior Bonvoyage

Buy Dior Symbol 2 here Buy Prada SPR 07O here Buy Dior Bonvoyage here

Gucci 3132 sunglasses

Gucci 3132

Bvlgari BV8083B sunglasses

Bvlgari BV8083B

Bvlgari BV8091B

Bvlgari BV8091B

Buy Gucci 3132 here Buy Bvlgari BV8083B here Buy Bvlgari BV8091B here

Oakley Straight Jacket sunglasses

Oakley Straight Jacket

Dior Ladylady 2

Dior Ladylady 2

Gucci 3108 sunglasses

Gucci 3108

Buy Oakley Straight Jacket here Buy Dior Ladylady 2 here Buy Gucci 3108 here
December 14, 2011

Buying Sunglasses for Christmas. Tips, Styles, Designs, Prices.

Getting sunglasses as a gift for Christmas is a great idea. But sunglasses are among the most challenging items to choose. How do you know if they will fit, if your loved one will like them and wear them? Don’t worry here are few tips that will guarantee your gift will be the favorite one:

Consider Style

Glasses are fashion. They have to match a style of a person you present them to. To make it simple there are four styles: business, casual, sporty and “everything goes”. In this article we’ll concentrate on everything goes style. One of the most versatile styles for men is Aviators or any models that appear Aviator inspired. Go for models that look less sporty. Opt for gun metal and black frame as oppose to silver or gold that may also appear flashy. Many men Prada, Hugo Boss and Gucci models would be a great fit for any men.

BOSS 0317 Prada SPR 52FS GUCCI 1894
Boss 0317 Prada Prada SPR 52FS Gucci 1894

For ladies to pick timeless styles that she can wear with everything. Aviators for her will work as well as for him. Among more classic models would be simple rectangular or oval sunglasses. Avoid rhinestones and excess jewelry unless she is mad about it and you know it for sure.

Tiffany TF4024 Roberto Cavalli RC516S Bvlgari BV8052B
Tiffany TF4024 Roberto Cavalli RC516S Bvlgari BV8052B

Consider Size

For ladies, opt for smaller sizes that will sit well on all face types. Generally people with higher and more pronounced nose bridges can pull off large bug looking sunglasses types, but on majority such glasses will sag leaving indentation marks on cheeks. This is not a problem with smaller frames such as these:

For men if they have a very big head, read our earlier post on big head sunglasses. If their head is average everything should fit as long as it’s not a shield shape (one piece lens) or very wrapped. Any classics such as rectangular or slightly enlarged shapes would fit. Check these:

Boss 0355 GUCCI 2983 Tom Ford TF156
Boss 0355 GUCCI 2983

Consider Color

For ladies, you can try to match to her skin and hair color. If she is blond, stay away from black frames as they may look a bit harsh. If she has dark hair or skin she can wear anything. Generally most popular sunglasses colors are black, brown, tortoise and grey. Of course many designer models have some fun colors such as purple sunglasses, blue, pink etc, but for a gift try to stay away from extremes. Color goes with the frame shape, material and style and tends to change overall look of glasses dramatically.

GUCCI 3166 Roberto Cavalli RC518S Roberto Cavalli RC529S
GUCCI 3166 Roberto Cavalli RC518S Roberto Cavalli RC529S

Consider Likes

It should be easy to spot what lady likes. Look at her purse and her shoes. What brand she likes? Is it Gucci, Valentino, Dior? Not sure, check this article on matching brand name accessories.  Otherwise, get her what she wears today. Remember, sunglasses are accessories, so they should either match other accessories or match the style of a person. If she wears a lot of gold, get her sunglasses with gold inserts. I wouldn’t still get entire gold frames, would try to get sunglasses that either have a logo or a small metal element on the front or temple of the color she wears most.

For guys it’s more tricky as they are not big on other accessories. Maximum majority has is a watch and wallet. This only makes your life easier. Opt for premium name like Prada, Hugo Boss or Gucci and you won’t miss. Try to get styles that represent these brand names. Prada is big on a red stripe logo. Hugo Boss is very businessy and Gucci is often more casual and cool. If your man is quite luxurious Bvlgari and Tom Form make a perfect gift as these brands keep their cool by providing excellent quality and in the same time materialistic design. You go for these, he will have nothing to pick on.

BOSS 0321  Prada SPR 50HS Tom Ford TF197
Boss 0321 Prada SPR 50HS Tom Ford TF197


Price is single most important factor most of the time.  Browse EyeInform website and sort by Price to get an idea. Have no time, generally I would rate most popular brands by price this way:

From lowest to highest:


Ray Ban

Hugo Boss




Roberto Cavalli

Tom Ford


Keep in mind that each brand name may have a few items that are more expensive and a couple that is cheaper than others. Be decisive and chose something you really like. 20 dollars here there won’t make you rich, but may make all the difference in enjoyment of your purchase later.

Time is Ticking

Can you believe Christmas is only 2 weeks away? We have created a fast ship category to help you narrow your choice based on how fast you can get your purchase in the mail, check our Christmas Sunglasses Deals category. Even with overnight courier service and glasses in stock, you should still plan for at least a week before Christmas. Consider customs and mail delays and also time you order. Clearly if you place an order in the morning you may save entire day in processing. Anything ordered after 4 EST will add a day to arrival times, especially on Fridays. This is not only us, this is everywhere.

July 7, 2011

Sunglasses for Big Heads. Tips, Ideas, Styles.

Many men find it challenging to chose a nice pair of sunglasses because they have a big head. Are you one of them? Don’t worry, everyone has their own problem and while it’s true many optical stores don’t offer wide selection of glasses for big heads necessarily it does not mean that people with average sized or small heads have large choices. Finding glasses is not like finding shoes. Nose bridge, cheek bones, ear positioning, face shape – all adds their own layer of complexity to finding right glasses. In this post we would like to offer tips to finding glasses for big heads. And offer some nice styles to chose from.

How big is big?

Ok, first let’s see what would be considered “big head”. If to look through majority of designer sunglasses offered for sale today, size over 142 mm in width would be big. In addition, lens over 64 mm and bridge 18 mm or more would qualify as big.

Frame width 146mm + Lens width 64mm + Bridge width 18mm +

How to know your size?

Take a ruler, ideally plastic that can bend a bit and measure your head from one temple to another. Keep in mind that glasses normally extend a few cm on the side. If you have a pair of sunglasses that fit, it is easier to take measurements from it following the pictures above. If you are lucky you will find some measurements printed on the side of the temple of your glasses. Today, most of the glasses specify lens width, bridge width and temple length. Writing will be something like this: 63 x 17 136. First two numbers are lens and bridge width. The last number is temple length. Temple size is of less concern as it is usually made in proportion and if too large can stick out a bit – it’s normal. Just make sure you don’t assume that 136 is frame width, it’s not. Frame width needs to be calculated: 2 x Lens width + Bridge width. So, in our example: 63 x 2 + 17 = 143 mm.

Glasses styles for big head

Many styles will fit. You are lucky this year because trend is actually toward bigger sunglasses, so choices are huge. Some men like rectangular sunglasses, especially if they have a very round head. Square glasses will balance it out. All time classics aviators will also fit many face shapes and very big heads. They are already made very large by design and will cover the eye from all directions. Just keep in mind that aviator glasses were initially made for sport, so even now when there are many variations of the shape, aviators tend to look more casual than rectangular glasses. I personally really like shield shape on big head men. Shields wrap around the face in front adding some trendiness to the look. There are also shields with combination of aviator drop shape – good option for stylish men. This year you will find nice Dior Homme and Gucci sunglasses inspired by Carrera style – two lenses that blend on the bridge. This is a true military look. Check our suggestions.

Rectangular – Business Style

E_ARMANI 9698 Dior Homme BLACK TIE 102 glasses Dior Homme BLACK TIE 112 glasses
Armani E_ARMANI 9698 Dior Homme BLACK TIE 102 Dior Homme BLACK TIE 112
Armani E_ARMANI 9618 glasses Prada PR 54IS sunglasses GUCCI 1856 glasses
Armani E_ARMANI 9618 Prada PR 54IS GUCCI 1856

Aviator – Casual Style

GUCCI 1889 glasses BOSS 0284 Prada PS 52GS glasses
GUCCI 1889 Hugo BOSS 0284 Prada PS 52GS
Dior Homme DIOR 0144 glasses Gucci 1956 sunglasses Ray-Ban RB3026 sunglasses
Dior Homme DIOR 0144 Gucci 1956 Ray-Ban RB3026

Shields – Universal Style for All Occassions

D&G DD8039 sunglasses Armani E_ARMANI 9423 sunglasses Prada PS 07HS sunglasses
D&G DD8039 Armani E_ARMANI 9423 Prada PS 07HS
Prada PS 54HS Prada PS 07FS Ray-Ban RB3268
Prada PS 54HS Prada PS 07FS Ray-Ban RB3268

Racing Inspired Style – Military and Tough

Carrera BACK 80 Carrera Easyrider Armani E_ARMANI 9695 glasses
Carrera BACK 80’s Carrera Easyrider Armani E_ARMANI 9695
Prada PR 61LS Dior Homme BLACK TIE 109 GUCCI 1934 sunglasses
Prada PR 61LS Dior Homme BLACK TIE 109 GUCCI 1934
May 2, 2011

Trending This Week – Kate Middleton Dress and The Royal Wedding

Following the event of the year The Royal Wedding has stirred some awesome buzz in the fashion industry. A few hours event has brought a number of trends that flew into a fashion world and will stay for a long time.

The Dress

By no doubt that dress was a sensation. Is it because of Alexadr McQueen brand? Probably not. I think no matter what Kate would have worn it would have been a sensation anyway. In fact, there was very little flavour of McQueen flamboyant style in that dress. But from political standpoint choosing a British designer, especially a woman designer (Sarah Burton), it was a calculated move. Style wise the dress followed quite popular in the last few years “A line” shape and lace. Ivanka’s Trump dress from last year, made by Vera Wang, was very similar to one of Kate. Lace sleeves and neckline has been a modern solution for brides that need to cover bear skin for religious, weather or simply preference purposes. This idea has been present in popular wedding dress designers Vivienne Westwood, Pronovias and Monique Lhuillier. Kate Middleton brought this idea to a different level and we will see much more of similar designs this and next year in action.

The Hat

Wearing a matching hat to official events is an old British tradition. While outfit generally stays modest, usually conserved in one color tone, the hat is the object of the wildest fashion ideas. According to our observation hat not always was following the outfit color scheme, fabric or style. It was made a center point of the outfit, and the dress itself was almost an accessory to the hat. Hat adds grandness and festivity to the overall look and no doubt it will become much more popular among young generations in the next coming years.

The Skirt Suit

British ladies are much keener on wearing skirts to work or casually as compared to American women who prefer pants. So it was no surprise that every woman with no exception appeared in a dress or a skirt suit to The Royal Wedding. We must note that preference was given to skirts above the knee. Pencil skirt with a matching jacket or a cardigan was often accompanied by pointy shoes on a short heel. Outfits of this style are classic and are widely available from many designers. We expect to see more options in stores as a result of this wedding.

The Cardigan

Cardigan paired with a set of gloves and a matching skirt is a very elegant solution for ladies that want to appear more formal. In the last few years cardigan has been trending as a coat dress and attempted to enter the mainstream through such manufacturers as Laura, Bedo, Save The Queen and others. Alternatively a dressy cardigan can be worn with a pair of jeans or pants adding elegance to your more casual style for every day outings.

Full Dress For Men

Many men chose penguin style jacket as oppose to short tuxedo. Notably pants often didn’t match the color of the jacket and went as a set with a vest. In some cases all three pieces vest, pants and jacket were of a different color tone with bright tie that gave an outfit less formality.

Many British men of a Royal class wore military uniform which to my opinion was the most fun to watch. The Royal Wedding is one of the few occasions when British men are allowed to put on a Full Dress – the most elaborate order worn by members of British Army. Medals, golden tassels, army bands and a civilian mounted sword were present on outfits of Prince William, Prince Charles, members of the Royal Family and many other local guests. Cute little boys were also wearing replicas of military attire to match the ones of their fathers. We expect that elements of Full Dress military style may turn into a trend for wedding suits in North America following the Royal Wedding.


Unfortunately sunglasses were not trending during the Royal Wedding. I expected to see at least somebody, but a bit cloudy weather in the morning was not giving enough reason for guests to put on this beautiful accessory. If you find a photo with someone wearing a pair, please let me know.

March 23, 2011

Eyeglasses for the Wedding

Courtesy of Focus Production

While surprisingly not a common topic in wedding event planning books, getting right glasses and sunglasses should be on your prep list if you are organizing an event of your life. Your and your partners’ faces will be forever captured in photos and your guest memories.  You are spending tens of thousands of dollars on the event. Do yourself a favour – get a right pair of glasses. Depending on where you are spending most of your day – inside or outside, you may even need both glasses and sunglasses. In this article we will cover prescription glasses styles to fit your needs and will be getting into sunglasses in the next post.

So why do you need glasses? You may say, well I am coved, I’ve got contact lenses. Even if you are wearing contacts every day, getting a pair of glasses is still a good idea. Expect the unexpected. Wind may blow and cause excessive tearing that may wash off your lenses. You may even drop your own, natural tear during the ceremony or speeches. You may have a sleepless night before the big day and wake up to irritated eyes. Whether your plan on sticking to contacts or not, you should still have a decent pair of glasses.

Ok, what about styles? A number of factors may help you decide on a right type of frame.


This could be great if you normally don’t wear glasses. Rimless glasses are least noticeable on your face and won’t strike your partner or guest as a change on the day of event. They look very clean and dressy even with minimal decor. You can make a step further and get rimless frame with temples decorated with crystals or rein stones to go with your necklace and earrings. This will add richness to your overall look.

Roberto Cavalli RC0475 Tiffany TF1017B Boss 0322


Semi-rimless glasses make a great option if you need progressive lenses. During the day you will be looking different distances: far away into the crowd, close to you on your significant half and very close to read a bible or a speech. If you have trouble with both reading and distance vision, consider getting progressive lenses. This way not only you wouldn’t need to handle two pairs of glasses, but also look consistent on pictures. Ultimately you don’t want too much attention on your glasses so, having a one descent pair should be enough. This said, if your vision is very bad, we would recommend having a back-up pair, but this is a different subject. Rimless frames are also very suitable for progressive, but if you are not a fan of rimless, semi-rimless is a great alternative.

Tiffany TF1050 Gucci 1936 Boss 0236

Plastic Full Rim

These types of frames will let express your personal style in the best possible way. If you are young and trendy, geeky plastic frames will add charm, especially if you are a guy. Full rim frames look heavier on the face, but show more color and design. If you are used to wearing those and people are used to seeing you in them, by all means go for a similar full rim frame. You can also have some fun choosing a frame from the same brand as your suit or jewellery to match.

Dior 3181 Boss 0156 Gucci 1630

Metal Full Rim

Metal glasses are a great option if you want to experiment with color. More color combinations and temple designs are available in metal than in plastic. Also, if you like gold or silver metal is very suitable. In addition, metal frames have that perfect balance between disappearing rimless and bulky plastic full rim.

Bvlgari BV2075B Roberto Cavalli 0429 Gucci 1866/U

And here are a few Don’ts:

– Don’t get transition lenses. While it may sound like a great idea since transition lenses will darken on the sun and function as a sunglasses outside, they won’t look good on pictures. They will darken as long as they are exposed to the UV even when it’s cloudy . Also, prescription frames with dark lenses tend to look old fashion, this is how sunglasses looked 20 years ago.

– Don’t save on coatings. When filling your frames with lenses, make sure you request anti-glair coating. Otherwise glasses will reflect flash from camera and some pictures turn out bad.

– Don’t delay. Remember, just finding and buying a right frame may take a few weeks. It may take another few weeks to get prescription filled. Sometimes there are delays at the lab or lenses need to be redone. Budget at least two months for getting a right pair of glasses worry-free.

Congratulations on your occasion. We are glad to offer you a great selection of brand name glasses frames. Search our website for glasses by material, shape, type of frame and brand. Stay tuned for next articles.

March 22, 2011

Sunglasses Trends 2011

Following the overview of ophthalmic frame trends for 2011, we can’t wait to tell you what’s new for sunglasses. Unlike prescription glasses, that still in the bottom of mind are considered health items by many, sunglasses are all about fashion. General fashion trends are often passed on to sunglasses with each season. Sunglasses are also often worn by models during the runway shows. Here are some notable similarities for Spring 2011.

Cat Eye

Cat Eye is super big this season. There were few first movers last year testing the market. This year almost every fashion forward brand name has their version of cat eye. These shapes have a potential of becoming all time classic and we feel will stay current for the next 5 years at the very least. Presently you will find many variations of cat eye, more balanced and fitted for different face types. Some sunglasses models are even made with catty color to emphasize the idea – this for real fashionistas.

Dior Myladydior5/S Dior Panther 1/S Prada PR 19MS


Unisex Rocks

This year we noticed that there are much more unisex options than before. It is possible that the trend got influenced by slowing economy where ladies had to say no to many luxuries. Also, with continuous increase of woman joining men at work and putting on pant suits, more sunglasses are made to compliment this style.

Gucci 1951/S Prada PS 50MS Dior Havane/S


Printed Patterns

You already have a black pair of sunglasses, a tortoise and even white. Now is time to get something less conservative. Get printed pattern. Your favourite square or rectangular shape is still on, but with a stripy or animal print pattern it will look updated and so Spring 2011.

Gucci 3190/S Roberto Cavalli RC587S


Oversized Minimalism

Sunglasses have been getting bigger every year in the past few years. You hardly can even find narrow rectangular shapes and even those are kept mainly to fit prescription lenses. Anything fashion is now big. Big rounds, big squares, big aviators, big shields. What is notable this year is the minimal decor. Many models of 2011 are kept simple, with little decoration and narrow temples.

Gucci 3162/S Prada PR 17MS Dior Mitza 3/S


Something for Men – Heavy Bridge

Heavy bridge is big for men frames in 2011. This is probably one of distinguishing elements on homme-only frames. And even with unisex being so big this year, these frames won’t look good on many women, so men got something for themselves. Look for heavy bridge when shopping for men sunglasses this year.

Prada PS 04MS Gucci 1648/S Boss 0316/S
March 21, 2011

Ophthalmic Frames Trends 2011

Spring of 2011 is a true season of interesting innovations in prescription glasses trends. We made observations from a number of premium brand collections and have spotted similarities that hope you will follow.


Clear Frames

Clear frames have definitely kicked in. If you prefer plastic glasses over metal but always looked for something lighter on your face, clear is the way to go. Put these on and you will get a “disappearing” effect, similar to rimless. In the same time these glasses look dressy and unusual. These are a definite compliment sucker.

Prada PS 01BV Tiffany TF2016 Bvlgari BV4034B


Colorful Oversized Shapes

Oversized round and square shapes were on the market since last two years. As people just started to get used to them and only real fashionistas put them on, this year added even more fun to these retro rounders – color. Of course, black is still a hit, but if you are looking for something more suitable for your light hair or tanned skin, 2011 gives you more options:

Dior 3198 Gucci 1635 Dior 3198


Cat Eye

This intricate eyeglasses shape was slowly getting introduced back to the market through few sunglasses models in 2010. But not many expected that 2011 will became a real boom of cat eye shapes. Almost every premium designer has their version of cat eye glasses. While glasses may look a bit wild on the shelf, you should definitely try them on to see the result. The uplifted side corners open up eyes quite nicely on many face types and look especially good on round and square face shapes. Due to popularity of this shape this year, we added it to the menu for you to quickly find cat eye prescription glasses and cat eye sunglasses frames on our website.

Dior 3197 Dior 3203 Prada PR 23MV


Decorated Geeky Frames

By now people got used to black heavy geeky frames that no longer see a barrier in any of age or status categories. Some companies experimented with adding elements of decor to the temple and front of the frame to make those more appealing and girly.

Tiffany TF2035 Bvlgari BV4024 Gucci 3133


Navette Shapes

Navette is a real novelty of this year with few companies introducing their first versions. We expect much more next year, so if you are a first mover getting navette shaped eyewear will guarantee you first place on “Most Trendy” list. Disregarding whether you are into fashion or not, this shape will look great if you have a small face. Also looks great on Asians.

Gucci 3134 Prada 17MV Tiffany TF2033


Two Tone

Plastic frames remain all time favourites for many people. Fashion brands agreed to experiment with the color also offering two tone lamination options. Result is actually quite nice especially when light color is on the inner side illuminating the face from the inside.

Boss 0186 Prada PS 11AV Tiffany 2016

Another interesting looking option with two tones gradually flowing vertically or horizontally.

Gucci 3094 Gucci 3152 Dior 3204


We welcome you to visit our site to find more options for each trend. Search glasses by shape, by color, material type in the menu. Also, if you are after 2011 year collections simply type “2011” in search field and then sort by brand or category.

January 20, 2011

Sunglasses by Color

Have you ever wondered what other color glasses you like come in? Many retailers won’t tell you the truth because they want to sell what they got in stock. Did you ever walked in the store and started scanning for the color of your interest thinking “I know only brown looks good on me”. Things become even more complicated when color you like is very unpopular such as red, orange or green.

We sorted all frames by the color, so you can now search sunglasses not only by shape and material size, but also by color. To make your life even easier, we let you sort by brand further. Say, you want black Guccis or black Diors, you can do this with one click of a button at Eyeinform store.

Here are our top picks by color:

Black Sunglasses

Bvlgari BV8035 Bvlgari BV8056B Dior BAGATELLE
DIOR 61/1 GUCCI 2875 GUCCI 3157
John Galliano JG0001 John Galliano JG0002 Roberto Cavalli RC516S

See all black sunglasses

Brown Sunglasses

Bvlgari BV5018 Bvlgari BV8056B GUCCI 1827
John Galliano JG0006 Roberto Cavalli RC370S Roberto Cavalli RC573S

See all brown sunglasses

Tortoise Sunglasses

Versace VE4177H Versace VE4171 GUCCI 3030
GUCCI 3131 Prada PR 03MS Prada PR 08LS

See all tortoise sunglasses
Red Sunglasses

John Galliano JG0007 Roberto Cavalli RC468S

See all red sunglasses

Yellow Sunglasses


See all yellow sunglasses

Blue Sunglasses

Bvlgari BV8070B Prada PR 03MS Prada PR 18MS
Tom Ford TF0035 Tom Ford TF0154

See all blue sunglasses

Green Sunglasses


See all green sunglasses

January 5, 2011

Slava (Vyacheslav) Zaitsev – a Patriot of Russian Fashion

While Slava Zaitsev hasn’t released a collection of fashion eyewear yet, we still would like to dedicate this article to him. Today, if you poll regular Russian citizens on busy streets with question “Who is a face of Russian fashion”, 90% of a chance you will hear Zaitsev name. He has entered fashion industry back in USSR when industry was mainly concentrated on making clothing for everyday wear – there was no such a thing as beautiful appearance, or trend. But there was a Fashion House that belonged to the state. There in Moscow Zaitsev worked making clothing for state front people, Olympic athletes and theatre. By the end of 80s Zaitsev became a Chief Designer of the House and with USSR collapse took over the management of then privatized establishment.

Despite of glory and commercial success, Zaitsev is known to be extremely down to earth, kind person who loves general people. He refuses from celebrity status and often comes down to streets to talk to bypassers about their feel of and sense the current trend.

Now about the reason for the article – style. Over the 50 years of active creativeness, Zaitsev has established very interesting style that is based on Russian history and Tsar era attire. As hard it is to incorporate these elements in present outfits, Zaitsev manages to make sure that red and gold, round shapes, accessories and natural fur is a must have in each of his collections. Perhaps this boldness is a reason why he is a real trend setter in Russia. When in the past few years of recession many French and even American designers disappointed by cutting corners in creativity and cheer, Zaitsev comes out particularly interesting with his brave color, shape and fabric combinations. Enjoy the gallery!


December 28, 2010

Tom Ford – Master of Minimalism

Since 2005 when Tom Ford announced his own brand, he launched clothing, perfume, accessory collections. His eyewear collection however made the most buzz.

Unlike many other designers, Tom Ford completed his education in architecture. He is a person with extreme learning

ability – after just few years of working at not so mainstream Ellis Perry, starting in PR, he took on the challenge to reinvent Gucci as a Creative Director – not something you’d expect from an American bred architect.




Tom Ford eyewear is designed very much on principles of architecture – shape is everything. When other brands such as

Roberto Cavalli, Dior, Gucci etc are concentrating on decoration of the temple – side of the eyeglasses, Tom Ford is concentrating on the frame – front of the eyeglasses. One may think that many frames look similar, but after you imagine your face in it, you will realize how much difference a slight deviation of an angle can make.


His unique factor is simplicity, just unambiguous genius simplicity. You will find every simple shape in Tom Ford sunglasses and Tom Ford eyeglasses: square, just like TF5147, rectangular just like TF5149, oval, round and even bow shape just like TF0175. In fact Tom Ford eyeglasses are the only ones that have aviator shape in prescription variant. He is the only one who has a perfect round shape in plastic material just like TF5150. I would however note, his style is not in primitivism, it’s in minimalism. Frames are made with lots of thinking about face curvatures making sure glasses fit and are comfortable. There are many bridge and eye sizes satisfied in both 2009 and 2010 collections.


We only wish he would have more options for ladies and hopefully in 2011 it’s all yet to come.