Archive for ‘Eyewear Trends’

May 9, 2016

Why Sunglasses Today Make Best Price Quality Ratio For Brand Name Goods

PersolAverage consumer and active fashion shopper in her 40s has witnessed steep decline in fashion industry. The glamour, celebrity fluff is still a main focal point of Vogue magazine, but it’s not a focal point of Business of Fashion , the online independent publication that writes about how things really are in fashion. And we read a lot about outlet stores, fires, outsourcing of labor and talent and the hopes to milk average American consumer.

In eyeglasses brand name sector North American market accounts for 70% of total sales. When it comes to eyeglasses and sunglasses Americans and Canadians just love brand name. It has to be either fashion brand name such as Giorgio Armani, Prada, Gucci etc, or very promoted eyeglasses brand name such as Ray-Ban and Oakley. Unless everyone heard of the brand, American will simply won’t buy a product.

And Americans can and want to buy authentic product. They consult their optician and try to buy from verified sources online like EyeInform website.

Also, eyeglasses consumer does not tolerate bad quality. Eyeglasses are meant to last and look like new for at least two years. Cutting corners on material and workmanship won’t achieve the result.

One of the main reasons I think why eyeglasses are still made amazing is because industry hasn’t entirely given up. Eyeglasses companies are in for a long term game. There is no 4 year term CEO who only cares for short term profit at expense of future of the company. There is no room to cut quality and style.

Sure enough, it’s true that Ray-Ban, some Dolce & Gabbana, some Burberry and other brands have models made in China. But you won’t tell the quality difference if you take a pair into your own hands. As long as you buy from known source you can be sure you are buying real product. Some brands continue making exclusively in Italy. All sunglasses by Roberto Cavalli, Tom Ford, Dior, Gucci, Chanel are made in Italy.

The strong independent retail sector plays an important role to why brand name sunglasses are best as they ever been in 2016. Independent retailers make at least 30% of all sunglasses and glasses sales for many famous brands and as much as 80% for brands such as Dior, Roberto Cavalli, Hugo Boss and Gucci. Independent retailers are extremely careful of what they pick for their stores because firstly they need to pay upfront and secondly if product bad quality they will take the biggest hit. If product is not up to a high standard independent store will not carry it.

Today eyeglasses make the best brand name purchase when it comes to price/quality ratio and also beauty and utility.

June 27, 2013

How To Buy Sunglasses If You Have a Large Head

Many men believe that they have a big head and that is the reason they have a hard time buying sunglasses. But the reality is that over 50% of men are facing the same problem. Given that majority of designers consider this physical fact, there is plenty of choice for any head size. Real reason is that men with large heads don’t like to see themselves in sunglasses and have harder time fitting a nice looking pair on the face.

To help you out, here are a few tips:

1. Try various shapes.

Common mistake big head men do when buying sunglasses is to try only rectangular or just one sunglasses shape. Could be because sales girls in glasses store just show one shape or store buyer likes just one shape and therefore keeps offering it to his men customers. There is lot’s of variety in shapes: aviators, ovals, wrap-arounds, round and mixed shapes. Try one of each to see if you starting to like any.

Prada SPR 590

Wrap-around sunglasses shape

BOSS 0497PS

Aviator sunglasses shape

http://www.eyeinform.com/BOSS-0494PS.19242

Rectangular sunglasses shape

Tom Ford TF 248 Henry

Round sunglasses shape

Tom Ford TF 286 Robbie

Oval sunglasses shape

Prada SPR 11P

Mixed sunglasses shape

2. Try various styles.

Being focused on one style can also narrow your choices. If you are men of business and happen to only try conservative sunglasses shapes, you will limit your choices because these could happen to only be rectangular sunglasses. Casual styles offer more diversification in shapes and detailing, and as long as you don’t get something too sporty, like goggles, you will be fine even wearing them on a suit. Prada is one of the most diversified sunglasses lines for casual style. You can get plastic, metal, various shapes and styles – but because it is Prada, any pair of Prada sunglasses will look superb even with a three piece suit.

Marc by Marc Jacobs MMJ 342 S

Classic Style sunglasses Marc by Marc Jacobs MMJ 342 S

SAFARI P

Racing Style sunglasses Carrera SAFARI P

Yves Saint Laurent SL 1 S

Couture Style sunglasses Yves Saint Laurent SL 1 S

3. Listen to your own voice.

There are as many opinions as people and you may subconsciously trust your wife or daughter opinion even if you don’t agree with it. Real men make sunglasses buying decisions without anyone’s opinion. Try it, like it, get it. Be cool.

4. Go High End.

Designer sunglasses may be a bit more expensive than a cheap pair of Ray-Bans or Maui Jims. But you get what you pay for. Ray-Bans have not changed a style in the past 50 years. By now even a bum has a pair of Wayfarers. This could be a real reason your girlfriend does not like your purchase. If you get Tom Ford, Prada, Hugo Boss or comparable brand, she won’t even dare to say something bad. Also, studies show that successful and rich men tend to be tall and wide-boned, so designer sunglasses are made to fit them. You will be surprised how much larger will be your choice if you just concentrate on designer eyewear.

Yves Saint Laurent Classic 11 sunglasses

Yves Saint Laurent Classic 11

Gucci 3588 sunglasses

Gucci 3588S sunglasses

Gucci 2226 S sunglasses

Gucci 2226 sunglasses

Dior Homme 0144 sunglasses

Dior Homme 0144 sunglasses

Dior Homme 0165 sunglasses

Dior Homme 0165 sunglasses

Hugo Boss 0541PS sunglasses

Hugo Boss 0541PS sunglasses

Tom Ford TF207 William sunglasses

Tom Ford TF207 William sunglasses

Persol PO30447S sunglasses

Persol PO3047S sunglasses

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September 9, 2012

Vintage Sunglasses at EyeInform

Vintage sunglasses, or in other words vintage looking sunglasses are at the peak of their popularity. Brand name fashion eyewear has a relatively short history – about 100 years. First movers were Dior, Ray Ban, Carrera, Persol. Brands that joined later, with most recent being Tiffany (just 5 years ago) had to keep up with the well established players and innovate. But vintage sunglasses do have their features. Here are few short tips:

– Tortoise shell color

Tortoise shell historically was invented to accommodate market need to replace horn. Natural horn was used for eyeglasses for over 200 years and as they became globally worn, it was simply inhumane and even unpractical to use animal horn. So the invention of tortoise shell some 8o years ago had a bit impact on sunglasses trends. Lots of old advertisements have sunglasses in tortoise color. Today it just makes them look vintage

– Extreme shapes

In 40-60 there was not that much choice in sunglasses like we have today. Optical store literally had a few dozens styles. Today it’s about a thousand in a store of average size. So, certain shapes particularly stood out: round, cat eye, aviators. Today we associate them with vintage.

– Vintage brand names

50 years ago an eyewear brand name would become popular due to one sunglasses model. Ray Ban sold over 10 million of Wayfarers until today. Persol is still making it’s original Persol PO0649. Carrera has never gave up their sport racing style. Dior is still big on cat eye.

To make it easier for you we created a new category in EyeInform store for Vitange Sunglasses. Have a look at our selection. We hope big brands will be keep making cool vintage sunglasses in 2013.

March 15, 2012

Sunglasses Trends of 2012 – the World of Round

Ever since beginning of the year it was clear that 2012 biggest eyewear trend will be perfectly round sunglasses. Premium designers such as Tom Ford, Gucci, Dior, Boss and others have really brought the round shape to the new level this year and mid market designers have just overloaded their collections with it. What is most interesting is that people seem to finally gotten it. Tom Ford sunglasses collection have always had several perfectly round shapes, but only few public people were publicly wearing it. This year, question is who is not wearing it.

We noticed the trend in 2012 Oscars glasses that seem to have been the only thing men had on. But now sunglasses have caught up in a swirl. Check these models from various 2012 collection and compare them to pictures of people on the street. Glasses may seem boring at first, but trendy people are to take the credit for making them look cool.

Round Sunglasses of 2012

Dior Entracte sunglasses Gucci 3113 sunglasses Gucci 3501 sunglasses
Dior Entracte Gucci 3113 Gucci 3501
Gucci 3530 sunglasses Boss 0400 sunglasses Prada SPR27NS
Gucci 3530 Boss 0400 Prada SPR 27NS

Trendy People in Round Sunglasses of 2012

February 28, 2012

Oscar 2012 Glasses Get Your Own

Further to our article about spotted eyewear trends at 2012 Oscars we would like to offer a few suggestions in case you want to get same look. In the end of the day rich and famous got some serious image makers work with them to create  undeniably cool and modern look.  Trends are narrowed down to men glasses since no woman was wearing glasses to Oscars. If she would, she would be most discussed in photo-blogs and press.  May be one day we will see Angelina Jolie or Salma Hayek wearing cool glasses with their dresses. For now, men lead the group.

So, in our last post we discovered that there were two 2012 glasses trends: Round Retro and Plastic Geek. These trends have been slowly picking up in the past 5 years, but looks like this year they dominate the market by large.

If you want some round retro, check these out:

GUCCI 3518 GUCCI 3148 Tom Ford TF5150

If you are after plastic geek, go for one of these:

GUCCI 3205 GUCCI 1005 GUCCI 3517
Tom Ford TF5147 Tom Ford TF5163 Tom Ford TF5164
February 27, 2012

Oscar 2012 Glasses Trends

While everyone is trying to spot trends in designer gowns for the past 2012 Oscars, we looked at what glasses rich and famous were wearing and are pleased to actually spot a very vivid and uncompromising trend. This isn’t hard actually, as there were two trends only: round retro and plastic geek. This is quite shocking to see celebrities do this, but this is what it is. We are back to 60ies. Celebrities are either pretending that they can’t decide better or they are really long for the retro times. Another thought is that such glasses go better with tuxedo…???

Oscar 2012 Glasses Trend #1 Round Retro

Steven Spielberg and his wife Kate Capshaw Guillaume Schiffman Michel Hazanavicius
William Joyce and Brandon Oldenburg Kirk Baxter and Angus Wall

Oscar 2012 Glasses Trend #2 Plastic Geek

Matthew Lillard Gary Oldman and Alexandra Edenborough Zachary Quinto and JC Chandor
November 2, 2011

Fall Eyewear Styles

Here are ten reasons why fall is an amazing season for sunglasses:

  1. Sun is not as bright in the fall as it is in the summer. Lenses of lower intensity will be more comfortable. You can finally try gradient fills and softer lens colors.
  2. Fall/Winter 2011 sunglasses collections for most brand names are released. They are paired with Spring/Summer 2012 clothing collections that were released as well.
  3. Fall sunglasses are perceived more as a fashion accessory as oppose to must have functionals due to less intensive sun in the fall. You can experiment more with shapes and designs of glasses to dress up your overall fall look.
  4. Fall is back to work, back to school, back to intensive driving and travelling for many people. A new pair of glasses or prescription sunglasses is absolutely must-have for many
  5. Have you lost your fav pair of sunglasses somewhere on the beach this year? No worries, fall is a great time to get a new pair.
  6. Many movies have been released over the summer. Sunglasses that were pre-released through films are finally out, just like Cameron Diaz Prada PS 01LS from “Bad Teacher”.
  7. Summer is over, Winter is approaching – a vacation season for many. New swims, new beaches, new sunglasses
  8. Fall’s winds may be heavy, but a good pair of sunglasses will protect your skin, eyes and makeup even in the most severe twists.
  9. Fall is time to start thinking about ski season, that in some regions start as early as October. New pair of designer ski shades like this Gucci 1653 is waiting for you.
  10. You’ve been working a summer job so hard earning extra money. Now is time to spend it. Nothing beats designer sunglasses by price/satisfaction ratio

Check new frames by typing Fall/Winter 2011 in Search to see all new models for Dior Fall Winter 2011, Gucci Fall Winter 2011, Boss Fall Winter 2011, Tiffany Fall Winter 2011, Bulgari Fall Winter 2011 and others.

September 27, 2011

Tiffany Glasses and Sunglasses Fall Winter 2011 Collection Additions

Tiffany, an iconic American jewellery company, is continuing to put its mark in the eyewear fashion by introducing new glasses and sunglasses models to Fall Winter 2011 season.
By looking at the collection it is clear that company is targeting primarily ladies of either teen or old generations. Designs are elegant with added elements of jewellery such as charms, signature key or rhinestones. Almost every model has signature Tiffany blue color, often combined with black. Glasses are made to appeal to wealthy, jewellery lovers who like sparkle and highly decorated designs. Either way, Tiffany eyewear is a statement, an attention grabber and instant sign of beauty devotion by its wearer.
If you have a large selection of sunglasses and glasses, Tiffany’s Fall Winter 2011 Eyewear collection is one to choose from this season.

Tiffany Fall Winter 2011 Sunglasses

Tiffany TF4026 Tiffany TF4045 Tiffany TF4046B
Tiffany TF4026G Tiffany TF4045 Tiffany TF4046B
Tiffany TF4047B Tiffany TF4048B Tiffany TF4050
Tiffany TF4047B Tiffany TF4048B Tiffany TF4050

Tiffany Fall Winter 2011 Glasses

Tiffany TF1055B Tiffany TF1056B Tiffany TF1057G
Tiffany TF1055B Tiffany TF1057G
Tiffany TF1059B Tiffany TF2041 Tiffany TF2042
Tiffany TF1059B Tiffany TF2041B Tiffany TF2042
Tiffany TF2043B Tiffany TF2044B Tiffany TF2047B
Tiffany TF2043B Tiffany TF2044B Tiffany TF2047B
August 24, 2011

Gucci Fall/Winter 2011 Sunglasses and Glasses Collection

Gucci Fall/Winter 2011 Glasses are made to please people of all styles and career levels. You can call fall Gucci glasses classics or you can call them trendy. They are actually both …

This fall geeky style continues to develop, evolving in more shape variations and colors. After fashion movers of our time – celebrities and models have been wearing oversized glasses shapes for a few seasons, we see more people of more conservative taste putting similar glasses on.

Gucci 1643 GUCCI 1654 Gucci 3202
Gucci 1643 Gucci 1654 Gucci 3202
Gucci 2906 Gucci 2902
Gucci 2906 Gucci 2902

Gucci fall sunglasses also introduce a new, so called butterfly shape. A bit cat eye inspired, but more so a hybrid of oversized and cat eye. These are new and if you consider yourself among fashion movers – get them and you won’t be disappointed. Butterfly sunglasses that agreeably look a bit over the top on the pictures, actually look very beautiful on many face shapes. If you have a round face, these Winter/Fall 2011 Gucci sunglasses will make it look visually longer. If your face is long, they will balance it out adding more angles to the overall silhouette. Enjoy!

Gucci 2908 Gucci 2909 Gucci 1000
Gucci 2908 Gucci 2909 Gucci 1000
July 14, 2011

Prada Glasses 2011 – Prescription Classics

Prada is one of the best keepers of original brand traditions. Ever since creation the idea of quality has been the major mover throughout an ever evolving fashion world. Prada does not bend under the temptations to reinvent fashion. Now, under the creative management of Miuccia Prada, company is producing models that are meant to last for decades. While some admire trendiness of progressive designers such as Marc Jacobs, Roberto Cavalli and futuristic Donatella Versace, Miuccia moves along her own brand style. And this is particularly admirable in the world of eyewear. When everyone is happy to try crazy designs, sale goes to one that makes face look better and more beautiful. Please check new Prada 2011 Glasses collection!

Something for Men

Prada PR 04NVA glasses Prada PR 12LV glasses Prada PR 17GV glasses
Prada PR 04NVA Prada PR 12LV Prada PR 17GV
Prada PR 52LV glasses Prada PR 52MV glasses Prada PR 55IV glasses
Prada PR 52LV Prada PR 52MV Prada PR 55IV

Something for Ladies

Prada PR 03LVN glasses Prada PR 06LV glasses Prada PR 06MV glasses
Prada PR 03LVN Prada PR 06LV Prada PR 06MV
Prada PR 07LV glasses Prada PR 09MV glasses Prada PR 10MV glasses
Prada PR 17IV glasses Prada PR 21LV glasses Prada PR 54MV glasses
Prada PR 17IV Prada PR 21LV Prada PR 54MV

Prada 2011 Unisex Glasses

Prada PR 01LVN glasses Prada PR 13LV glasses Prada PR 16HV glasses
Prada PR 01LVN Prada PR 13LV Prada PR 16HV
Prada PR 59LV glasses Prada PR 59MV glasses Prada PR 74LV glasses
Prada PR 59LV Prada PR 59MV Prada PR 74LV

Prada 2011 Super Fashion

Prada PR 15MV glasses Prada PR 22LV glasses Prada PR 56LV glasses
Prada PR 15MV Prada PR 22LV Prada PR 56LV
Prada PR 58IV glasses Prada PR 60IV glasses Prada PR 65LV glasses
Prada PR 58IV Prada PR 60IV Prada PR 65LV
Prada PR 66LV glasses Prada PR 68LV glasses Prada PR 71IV glasses
Prada PR 66LV Prada PR 68LV