Archive for ‘2013 Collections’

November 24, 2013

Dior Creates New Sunglasses Styles for Christmas Season

Dior Sunglasses are always been a great Christmas gift idea. Not only becuase Dior is a big brand name, but also because they are truly beautiful. Dior sunglasses also have good fitting, a bit conservative and a bit fashionable. Fashion is not something Dior cares about to follow. Dior is a huge brand that creates fashion. Yes, they rarely copy or follow other ideas, they stick to their own and eventually others pick up and go with. For example cat eye sunglasses. No one knows if they were the first to bring the cat eye sunglasses back from 50s to modern age, but they were the most consistent brand to keep these sunglasses going for so many years now. Same goes about geeky ophthalmic frames. Dior was the first to recover the style from 60’s  by putting the glasses on Gisele Bundchen in their 2008 ad.

So, you will never go wrong with buying Dior sunglasses as a gift for your lady. Your girlfriend, your mom, your business partner – anyone really. Any age and any style will pull off these Diors:

Dior sunglasses DIORISSIMO 2 N S

DIORISSIMO 1 N S

DIORISSIMO 1 N S

DAIQUIDIOR S sunglasses

DAIQUIDIOR S

Dior MYDIOR 3 N S sunglasses

Dior MYDIOR 3 N S

Dior MYDIOR 1 N S sunglasses

Dior MYDIOR 1 N S

LADYINDIOR 2 S sunglasses

LADYINDIOR 2 S

LADYINDIOR 2 F S sunglasses

LADYINDIOR 2 F S

LADYINDIOR 1 S sunglasses

LADYINDIOR 1 S

 

 

 

 

 

 

 

October 21, 2013

Marc Jacobs Sunglasses 2013 Collection

Marc Jacobs has been very strategic with sunglasses sub-licensing deal that went to Safilo, one of the world’s largest glasses manufacturing company. He decided to have two sunglasses lines Marc Jacobs – a premium line and Marc by Marc Jacobs. Both took off at their own pace. Marc by Marc sunglasses are mainly made in China, so is a lot of Marc Jacobs clothing. But sunglasses are very well made and are offered at a large variety of styles. The target market are teenagers and people in early 20’s. They can’t afford Dior and Gucci, but they want to look good and fashionable. So, Marc by Marc fills that niche. Of course, now with expected IPO of Marc Jacobs company there is expectation that sunglasses will go up in price. Here are the best deals so far:

October 8, 2013

Gucci Sunglasses 2013 Collection

Guccio Gucci has created a brand that remains most sought after even today. In fact, Gucci brand is named as one of the most recognizable by Forbes magazine. Amount of advertising put by the company this year is insane. I see Gucci add everywhere – on most of websites I go to, on billboards in the city, subway stations etc. This makes Gucci one of the most aggressive brands in fashion industry. Gucci is also very productive. Gucci sunglasses 2013 collection is a proof. Here are my favorite models of this year:

Gucci 4247 sunglasses Gucci 3616 sunglasses Gucci 3613 sunglasses
Gucci 3611 sunglasses Gucci 3610 sunglasses Gucci 3589 sunglasses
Gucci 2235 sunglasses Gucci 2227 sunglasses Gucci 2222 sunglasses
Gucci 1047 sunglasses Gucci 1041 sunglasses Gucci 4239 sunglasses
October 1, 2013

A Real Cost of Participating in a Fashion Week

fashionWeekFashion weeks is a multi-million dollar business. Thousands of jobs got created because of this 20th century entertainment phenomena. These days every large city wants to host their own Fashion week. Paris, Milan and New York hold the largest fashion weeks twice a year. Other big cities that have a fashion week are Toronto, Tokyo, Shanghai, Berlin Los Angeles and dozen others.

Have you ever wondered how expensive is to participate in a fashion week? Do they charge fees? Do they pay any labels to participate? What is a real cost of presenting a collection at a international fashion week? Here is what we found out:

To participate well established labels don’t have to pay entry fee, nor they need to pay for the venue since tickets are sold to attend that cover these costs. They however have to pay for decoration and operations of the show they are putting. A fashion show revealing the new collection can easily cost hundreds of thousands of dollars according to Forbes. Cost is broken down between setting up the venue decor, furniture, building the runway and backstage room, hosting a reception, hiring models, stylists and make-up artists and so forth. According to Forbes interview with a famous fashion show producer Thomas Onorato, certain costs may appear surprising. Large labels can shell $20,000-50,000 just to hire a celebrity stylist or makeup artist, which in turn will pay off in increased sales if presentation goes well. Some models request a special suite, that of course, has to be built at participating label’s cost, this on the top of paying the model. A famous phrase by Linda Evangelista “We don’t wake up for less than $10,000” which was said back in 90’s gives us a rough idea how much just a few minute appearance can cost designers.

A newly emerging label has to pay differently. While it is up to them how much operating expenses they want to spend, they have to pay for venue rental on top of that. As venues compete for business, some offer value-add participation by providing services such as lighting and stage organization such as MAC and Milk in New York. But even to those, to get in, a designer has to be invited. So, you can’t be just completely new label.

As shows get larger, with close to 300 labels showcasing collections a few minutes apart during the week, scheduling of events is becoming more challenging. Paris fashion week has a reputation of a very good organization with not more than one large label showing the collection per hour. This gives media time to switch between the viewings. New York fashion week in contrary, has a bad reputation of scheduling that affects labels in the long term. If media and photographers didn’t get a chance to make good pictures there will be no publicizing later. Perhaps this is the reason why so many grand labels, such as Versace or Dior for example did not participate in the New York fashion week this year. In a slow economy labels have a choice where to put their money.

September 26, 2013

Diesel Sunglasses Are For Smart and Stupid

Diesel is one of the most creative brands in the modern fashion. Founder just a bit over 20 years ago by two entrepreneurs who are not fashion designers, Diesel took the world by storm with it’s creative advertising focused on young people. The chief designer for Diesel Wilbert Das is creating for the company since inception. Perhaps he is the reason why Diesel is so consistent in their fashion focus and over the years Diesel developed its own style. There actually is such a thing as Diesel style. Diesel sunglasses is a new addition to Diesel products.

Latest funny Diesel ads are mentioning word stupid as compared to smart trying to show that stupid is creative, risk taker and winner when smart is just lazy and one who never tries.

The first collection just launched a few years ago and is now selling in most of Diesel stores and optical boutiques. Here are our favorite models:

Diesel DL0026 sunglasses Diesel sunglasses DL0029 Diesel sunglasses DL0030
Diesel sunglasses DL0026 Diesel sunglasses DL0029 Diesel sunglasses DL0030
Diesel sunglasses DL0012 Diesel sunglasses DL0005 Diesel sunglasses DL0051
Diesel sunglasses DL0012 Diesel sunglasses DL0005 Diesel sunglasses DL0051
Diesel sunglasses DL0052 Diesel sunglasses DL0053 Diesel sunglasses DL0054
Diesel sunglasses DL0052 Diesel sunglasses DL0053 Diesel sunglasses DL0054
Diesel sunglasses DL0055 Diesel sunglasses DL0067 Diesel sunglasses DL0068
Diesel sunglasses DL0055 Diesel sunglasses DL0067 Diesel sunglasses DL0068
September 19, 2013

Gucci Glasses 2013 Collection

Gucci always has great styles for any taste when it comes down to glasses. Not only there are many plastic, geeky styles that are popular in the past few years, there are many metal frames. Making metal glasses frames is much harder and cost consuming than plastic. Admittedly, making a plastic frames all it takes is to manufacture a mold and keep stamping. Gucci, an elite brand hand assembles every frame and includes many nice accents onto the plastic frames. But metal frames need more work. After metal frame has been manufactured, often from a titanium or steel, it needs to be coated in color, glaze etc. It then needs to be assembled with screws and other parts, and just like plastic, a logo, rein stone or other detailed needs to be added. Don’t forget, metal frames also have rotating nose pieces. So, if you appreciate quality and value, you will appreciate Gucci metal glasses frames because they sell for about the same price as plastic.

Here is Gucci 2013 Glasses Collection

Gucci 3010 glasses Gucci 1045 glasses Gucci 1024 glasses
Gucci 3010 glasses Gucci 1045 glasses Gucci 1024 glasses
Gucci 4228 glasses Gucci 4223 glasses Gucci 4222 glasses
Gucci 4228 glasses Gucci 4223 glasses Gucci 4222 glasses
Gucci 4220 glasses Gucci 4213 glasses Gucci 3607 glasses
Gucci 4220 glasses Gucci 4213 glasses Gucci 3607 glasses
September 9, 2013

OGA Glasses Are The Best for Men with Big Heads

We have recently learnt that Buying Tips for Big Head Sunglasses written years ago still makes one of the most read articles on our blog. Given the interest, we would like to expand on the topic and give some tips on buying regular prescription glasses for big heads. It turns out that some brands offer better selection for men with big heads than others. And often those will not be a central designer line, like Prada or Gucci. It will be a niche line, like OGA for example. Reason is that designers are targeting customers with specific looks to wear their products. This is a reason why clothing is not offered in big sizes either. Designer brands are interested in slim, tall and average men to wear their glasses. Marketeers believe if “beautiful” men wear their stuff, their stuff looks better and subsequently sells better. As discriminating as this marketing strategy is, it is true. No one can deny this strategy has been there from the Chanel and Dior times. It was more visible in women’s fashion. As men getting more into fashion, it is more visible in men’s fashion too. Glasses fell victims of this, luckily for OGA Eyewear.

OGA, a Scandinavian brand chose the strategy to offer a huge selection to men of any sizes and shapes. Not only there is a selection of glasses of various shapes and forms, there is a BIG selection. Many glasses models are offered in large lens size. As we talked earlier, lens width of 55 mm would be considered a standard of men with big heads. Anything larger such as 56 mm or 57 mm is for a very large heads 🙂 Pair that with not very wide arms, ideally metal for easier adjustment and you are all set. Here are our top picks from 2013 collection:

OGA 7026O glasses OGA 7080O glasses
OGA 7027O glasses for big head, 55 mm OGA 7026O glasses for big head, 55 mm OGA 7080O glasses for big head, 55 mm
OGA 7085O glasses OGA 7191O glasses OGA 7190O glasses
OGA 7085O glasses for very big head, 56 mm OGA 7191O glasses for very big gead, 57 mm/td> OGA 7190O glasses for a big head, 55 mm
OGA 7189O glasses OGA 7181O glasses OGA 7180O glasses
OGA 7189O glasses for very big head, 56 mm OGA 7180O glasses for very big head 57 mm OGA 7180O glasses for big head, 55 mm
August 21, 2013

Best Dior Sunglasses of 2013

Dior has offered a wide choice of sunglasses this year. In fact 2013 is the most productive year for Dior sunglasses yet. This applies to sunglasses shapes, color and combination of both. What is the most admirable about Dior sunwear is that designers did not bother to follow trends. They just thought of creating beautiful accessories to go with clothing models. As Karl Lagerfeld once said “There is no trend any more. There are beautiful thing and ugly things.” Dior sunglasses are beautiful things, at least in 2013. Enjoy the collection”

Dior sunglasses Ladyindior 1s Dior sunglasses Tiedye 1s
Dior Demoiselle 1s sunglasses Dior Demoiselle 2S sunglasses
Dior sunglasses Demoiselle Dior sunglasses Demoiselle 2S
Dior Entracte 1 Dior Ever 2S
Dior Entracte 1 Dior Ever 2S sunglasses
Dior Flanelle 3S sunglasses Dior Frozen 1S sunglasses
Dior Flanelle 3S sunglasses Dior Frozen 1S sunglasses
Dior Minuit FS sunglasses Dior Piccadilly 2S
Dior Minuit FS sunglasses Dior sunglasses Piccadilly 2S
Dior Ladyindior 1fs Ladyindior 2s sunglasses
Dior sunglasses LadyinDior 1FS Dior sunglasses LadyinDior 1FS
August 18, 2013

Tiffany Glasses 2013 Collection

Tiffany is the fastest growing American luxury brands. Tiffany & Co. is a publicly traded company that employs very aggressive growth strategy with the goal to open 100 stores across the world this year alone. Tiffany glasses are selling like a hot cake partially due to the reason is that brand now has reached levels of Prada and Armani. Tiffany is a global brand. Tiffany glasses are easily recognizable for their cute charm design elements and also due to Tiffany blue color. Adding Tiffany blue to Tiffany glasses in combination with black and tortoise has been a great idea. Have a look at 2013 collection:

Tiffany TF1072 Tiffany TF2063
Tiffany TF1072 buy here Tiffany TF2063 buy here
Tiffany TF1074B Tiffany TF2066 glasses
Tiffany TF1074B buy here Tiffany TF2066 glasses buy here
Tiffany TF2067 glasses Tiffany TF2068B glasses
Tiffany TF2067 glasses buy here Tiffany TF2068 glasses buy here
Tiffany TF2069B glasses Tiffany TF2070B glasses
Tiffany TF2069 glasses buy here Tiffany TF2070B glasses buy here
July 9, 2013

Prodesign Eyeglasses – Elegance With Style

Prodesign eyeglasses, is a Denmark eyeglasses product line that has been established over 15 years ago. This happened when people were still wearing simple eyeglasses in black or brown color, thin metal frames, when world of eyewear was still boring. Then there was a brand with vision for something more cool. Prodesign was among the first to realize that people want more color, more quality and variety.

I personally like Prodesign glasses because they are simple in general design, but have that elegant touch that delivers a good taste to it’s wearer. Not sure how else to describe, just have a look and pick your favorite!

Prodesign 6129 Prodesign 1394
Prodesign 6129 Prodesign 1394
Prodesign 6130 Prodesign 1395
Prodesign 6130 Prodesign 1395
Prodesign 1397 Prodesign 6132
Prodesign 1397 Prodesign 6132
Prodesign 6133 Prodesign 6134
Prodesign 6133 Prodesign 6134
Prodesign 1675 Prodesign 1678
Prodesign 1675 Prodesign 1638
Prodesign 6137 Prodesign 1694
Prodesign 6137 Prodesign 1694