Marc Jacobs Sunglasses 2013 Collection

Marc Jacobs has been very strategic with sunglasses sub-licensing deal that went to Safilo, one of the world’s largest glasses manufacturing company. He decided to have two sunglasses lines Marc Jacobs – a premium line and Marc by Marc Jacobs. Both took off at their own pace. Marc by Marc sunglasses are mainly made in China, so is a lot of Marc Jacobs clothing. But sunglasses are very well made and are offered at a large variety of styles. The target market are teenagers and people in early 20’s. They can’t afford Dior and Gucci, but they want to look good and fashionable. So, Marc by Marc fills that niche. Of course, now with expected IPO of Marc Jacobs company there is expectation that sunglasses will go up in price. Here are the best deals so far:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: