Archive for February, 2012

February 28, 2012

Oscar 2012 Glasses Get Your Own

Further to our article about spotted eyewear trends at 2012 Oscars we would like to offer a few suggestions in case you want to get same look. In the end of the day rich and famous got some serious image makers work with them to create  undeniably cool and modern look.  Trends are narrowed down to men glasses since no woman was wearing glasses to Oscars. If she would, she would be most discussed in photo-blogs and press.  May be one day we will see Angelina Jolie or Salma Hayek wearing cool glasses with their dresses. For now, men lead the group.

So, in our last post we discovered that there were two 2012 glasses trends: Round Retro and Plastic Geek. These trends have been slowly picking up in the past 5 years, but looks like this year they dominate the market by large.

If you want some round retro, check these out:

GUCCI 3518 GUCCI 3148 Tom Ford TF5150

If you are after plastic geek, go for one of these:

GUCCI 3205 GUCCI 1005 GUCCI 3517
Tom Ford TF5147 Tom Ford TF5163 Tom Ford TF5164
February 27, 2012

Oscar 2012 Glasses Trends

While everyone is trying to spot trends in designer gowns for the past 2012 Oscars, we looked at what glasses rich and famous were wearing and are pleased to actually spot a very vivid and uncompromising trend. This isn’t hard actually, as there were two trends only: round retro and plastic geek. This is quite shocking to see celebrities do this, but this is what it is. We are back to 60ies. Celebrities are either pretending that they can’t decide better or they are really long for the retro times. Another thought is that such glasses go better with tuxedo…???

Oscar 2012 Glasses Trend #1 Round Retro

Steven Spielberg and his wife Kate Capshaw Guillaume Schiffman Michel Hazanavicius
William Joyce and Brandon Oldenburg Kirk Baxter and Angus Wall

Oscar 2012 Glasses Trend #2 Plastic Geek

Matthew Lillard Gary Oldman and Alexandra Edenborough Zachary Quinto and JC Chandor
February 14, 2012

Ladies Gucci 2012 Sunglasses

Gucci has entered 2012 with a powerful men collection of sunglasses. Ladies are never left off by Gucci as it’s one of the most progressive and trend setting global Italian brands. Target market is very broad – from teenage girls to mid age and older ladies who have a down to earth, modern style and respect quality. Apart from many companies, Gucci is exclusively made in Italy.

So, how to identify a 2012 collection? Gucci, has added a new logo. It’s in a way transformed famous GG logo, but in a shape of a heart! So cute!

Here is a new ladies Gucci 2012 collection.

Gucci 3500 Gucci 3503 Gucci 3504
Gucci 3500 Gucci 3503 Gucci 3504
Gucci 3505 Gucci 3506 Gucci 3508
Gucci 3505 Gucci 3506 Gucci 3508
Gucci 3510 Gucci 3511 Gucci 3522
Gucci 3510 Gucci 3511 Gucci 3522
Gucci 3530 Gucci 3532 Gucci 3538
Gucci 3530 Gucci 3532 Gucci 3538
Gucci 3539 Gucci 4201 Gucci 4203
Gucci 3539 Gucci 4201 Gucci 4203
February 14, 2012

Men Gucci Sunglasses and Gucci Glasses 2012

Gucci known as one of the most productive brands in area of eyewear. Every year we see four seasonal releases of new collections and also a few more models in between.

Many people ask what is the general style of Gucci sunglasses. I think that, in comparison to Dior sunglasses they are more casual. But this is also true in clothing. If to compare Gucci sunglasses to Roberto Cavalli sunglasses, it is evident that Roberto Cavalli is more dressed up and geared towards more posh clientele. And of course, Gucci is no math to Tiffany sunglasses, just like the whole positioning of the brand. Tiffany is a jewelry company where Gucci is true fashion. Gucci sunglasses without question are more fashionable and trend forward. In many cases Gucci sunglasses set a trend for other brands for the year.

It is pleasant to see that in 2012 Gucci sunglasses collection has a lot of men models. This is also news, where last year there were only 4-5 models in a few colors each. This year, men glasses is a great break-through. Here is a peak sneak:

Gucci 1001 Gucci 2206 Gucci 1002
Gucci 1001 Gucci 2206 Gucci 1002
Gucci 3501 Gucci 1004 Gucci 3514
Gucci 3501 Gucci 1004 Gucci 3514

Gucci Rx glasses for men also has a few models in 2012.

Gucci 1005 Gucci 2203
Gucci 1005 Gucci 2203
February 8, 2012

Clothing and Fashion Accessories Made in USA

With economy slowly picking up after recession and upcoming presidential elections I think big topic of this year will be “Made in USA“. Apparel industry has retreated to China over the past 20 years and up until recently we could hardly find any clothing, shoes or accessories made locally. We kept talking about lost jobs, but kept buying what’s no longer made here, in most cases not because we didn’t want, but because we didn’t know what and where.

According to NY Times in 1960 98% of all shoes sold in America were made in America. Today, less than 10% is made here. But apparel industry does exist in America. Clothing follows similar fate. Not all industries are in such a tough position, for example car manufacturing, heavy manufacturing and food industries are mostly localized still.

So if you are one of those who’d say “Common, I want to buy Made in USA, but I can’t find it!”, we would like to offer a list of companies that largely sell what is produced here. I must admit that my research showed that clothing made in USA is more of a higher end with top or shirt prices averaging $100. But in many cases quality and design wouldn’t disappoint you.

Here is a list of companies that we discovered make their clothing in the USA. Note, unfortunately none of these companies make everything in USA, but according to our research, they do make either some or large percentage. Please e-mail them when considering buying specific item.

Ella Moss

http://www.ellamoss.com

Average price for a top: $120

Style: semi-casual

Target market: mid-age women

California inspired style, simplistic and classic. Ella Moss clothing caters to mid age women who prefer semi-casual style. There are many items to mix and match that will help you look professional and non-conventional at the same time. Many fabrics are natural such as cotton, semi-natural rayon etc.

Eileen Fisher

http://www.eileenfisher.com

Average price for a top: $200

Style: casual, comfortable

Target market: mid-age women

Self-made, successful entrepreneur Eileen Fisher shares her passion through her environmentally inspired designs. Huge advocate for woman rights, Fisher styles are to deliver comfort at all costs. Most of items are very zen. Their website has four words to describe what they create: Simple. Sensual. Beautiful. Timeless. Functional.

Nicole Miller

http://www.nicolemiller.com/

Average price for a top: $200

Style: dressy & evening

Target market: young & rich

Hippie inspired Nicole Miller designs are for free spirited girls. Long skirts, colorful striped cardigans are mixed with classic little black dresses and evening gowns. Nicole Miller also has a wedding dress collection that is quite a treat. Clothing collection is on the pricey side though – a simple cardigan sells for over $500, but hey, if you can afford it, perhaps it will be your way to support Made in USA niche market.

Kate Spade

http://www.katespade.com/

Average price for a top: $250

Style: dressy & casual

Target market: young and mid-age posh women

Kate Spade is one of the most known New York designers who grew her company to multi-billion dollar empire. Perhaps, recently company is most known for its signature colorful leather bags and shoes. Note, most of shoes are made in Italy, while many clothing items are made in the USA. Company is positioned towards high end with average dress price $500. Also, you will find a very large choice of accessories such as jewelry, hats and eyeglasses. If you are into shopping or searching for ideas, Kate Spade is one to visit for sure.

Theory

http://www.theory.com/

Average price for a top: $250

Style: semi-casual, business

Target market: mid-age working women

Relatively young, only 15 years old company, Theory took the stage by their urban modern designs. There is a big men collection and quite frankly ladies designs are also more gender neutral driven. But, this is what urban and modern all about nowadays, especially in our highly emancipated society.

7 for All Mankind

http://www.7forallmankind.com

Average price for a top: $70

Style: casual

Target market: teen to young professionals

This company has reinvented jeans as we knew them. One of the first jeans companies that took a stage as high end offering their premium quality, Made only in USA, awesome jeans for $200 a pair. 15 years ago spending that much money on jeans was unspeakable, but today, this is about average what an urban chick will spend. Jeans made our culture, framed our spirits and continue to remain the prime bottom element of our daily attire. Note, company also has a small collection of other clothing such as tops, shirts and jackets, but they are not made in USA. All jeans are!

Joes Jeans

http://www.joesjeans.com/

Average price for a top: $1oo

Style: casual

Target market: young men and women

Another high end jeans manufacturer, a direct competitor to 7 jeans. This brand offers more variety of styles that are both artsy and even a bit Japanese inspired. As compared to other jeans companies, Joes has much more other clothing apart from jeans. All jeans are Made in USA.

Helmut Lang

http://www.helmutlang.com/

Average price for a top: $200

Style: casual

Target market: free spirited mid-age people

A company with rich international history Helmut Lang will surprise you with some striking designs. It is a treat for an eye to see some fresh ideas such as disproportional lines and avant-garde twists in much casual collection this year. Helmut Lang – a company founder is Austrian. Company was briefly owned by Prada and now is in hands of Japanese corporation. What started with slick conservative suits, now turned into crazy casual stretched tops and tees. Enjoy while it lasts.

Another notable companies, that manufacture in the USA are:

Citizens of Humanity

http://www.citizensofhumanity.com

Hudson Jeans

http://www.hudsonjeans.com/

J Brand Jeans

http://www.jbrandjeans.com/

If know of any more companies who manufacture clothing in USA, post a comment and we will gladly add it to this list. I really hope it can grow to couple of hundreds!

February 1, 2012

Today’s Style is Style of Individuality

There has been many blog articles recently discussing the fact that over the past decade fashion has not stepped forward and offered anything new. Remember 60’s, 70’s, 80’s? We can look at the photos of people taken during these times and accurately pinpoint the decade just based on what people were wearing. But since 90’s things started to generalize a bit and 20 years later there was little change in mega fashion from today’s style prospective.

Why fashion is not moving?

Or at least creates impression that it’s not. I can name few reasons and hope you will agree or disagree with me via comments.

Popularity of Internet

I remember when I first got introduced to Internet in late 80’s first term I and my girlfriends searched on Netscape Navigator was “fashion”. Suddenly, all fashion magazines, new designers, trends, things to buy were at my fingertips. With this huge variety me and my friends were able lo search for things each of us likes. And believe me, it was not necessarily current styles. Even though wide boot jeans were in new designer collections, does not mean people liked them. Somebody did narrow leg jeans, and someone was buying them. Amount of information on Internet related to fashion increased several million times each year. Press and independent press discussing what we should wear for our body types and age, access to styles trending in other countries like Japan and smaller countries of Europe became easier. We started to form our own sense of style.

Rapid Manufacturing in China

Before to make clothing was a challenge. Each of the big designer biographies (read about Guccio Gucci, Christian Dior, Roberto Cavalli in our older blog posts) talks about how emerging designers were struggling in a little basement studios doing custom clothing for a small number of customers for years before fashion shows became popular. When fashion shows became national events and later, international, these guys were able to showcase their creations and drive enough demand to build factories. They were able to attract investors, some like Dior, get a major buyout and create major productions and international distribution chains. They, big guys, were driving fashion trends up until 90’s.

Once China opened their doors, more guys got access to affordable manufacturing and spin new brand names much faster. Walk into today’s mall and see companies like Banana Republic, Mango, H&M, Club Monaco – they are everywhere and masses shop at malls. Want it or not, they took a major market share driving big guys into level of minority, oops, sorry … level of luxury. But guess what, they design what sells, hence what masses like. Therefore designs became more blended across past 40 years, a little bit of everything as long as it sells.

Rise of Paparazzi

Paparazzi is relatively new term. While they existed ever since hand held camera was invented in 1879, paparazzi didn’t emerge until early 1960’s. As fashion magazines looked for more stories, they hired photographers, such as Bill Cunningham, for interesting photos. Of course, celebrities became a major target, but creative photographers like Bill took many photos of regular people walking the streets. Regular people got more exposure in press, thus main stream stuff they were wearing.

 Press Becoming More Open Minded

With paparazzi making more material about regular people, magazines, against their own nature, started to show us main stream fashion, driven by malls and mass production retailers. Let’s admit it, today popular fashion magazines like Vogue, Elle, Cosmopolitan became much more open minded on what they cover in their issues. While quarter of the magazine is paid advertising by big guys, text articles talk about emerging brands and nowadays concentrate less on searching for a big new trend.

Big Brands Becoming More Commercial

Of course big brands who are at large today owned by huge corporations such as LVMH, Ralf Lauren etc, see dollar signs in front of their eyes when coming to work every day. They also want their high fashion stuff to sell to masses. They also open stores in malls beside Banana Republic and H&M. So, as of recently they have two major creative positions in the company: Lead Designer and Creative Director. Creative Director probes the market and decides on what styles will sell better when Lead Designer simply executes Creative Director’s vision with his/her own spin. Such tandems worked really well at Valentino (Valentino Garavani as Designer, Giancarlo Giammetti as Creative Director), Roberto Cavalli (Roberto as Designer, his wife Eva Duringer as Creative Director), Gucci and others. Big labels are no longer trend setters, they are simply trend followers. They follow what we, masses like and buy. So in the past 10 years, big labels are more synonyms of classic than fashionable. They try to produce high quality with their big label on it pushing the notion of timeless that will last for decades and be passed from mother to daughter. Otherwise, masses that they are attracting wouldn’t be paying 10 times more than at their neighbor stores.

 

So, I draw the conclusion that there is fashion. It’s just left to us, consumers, to decide what it is every time we make a purchase and create our own outfits to wear. We buy what we like, each of us, individually. We read Internet, see what people are wearing around the world, shop at malls and do lot’s of combining. There is fashion today, but it’s just individual.