Archive for August, 2011

August 24, 2011

Gucci Fall/Winter 2011 Sunglasses and Glasses Collection

Gucci Fall/Winter 2011 Glasses are made to please people of all styles and career levels. You can call fall Gucci glasses classics or you can call them trendy. They are actually both …

This fall geeky style continues to develop, evolving in more shape variations and colors. After fashion movers of our time – celebrities and models have been wearing oversized glasses shapes for a few seasons, we see more people of more conservative taste putting similar glasses on.

Gucci 1643 GUCCI 1654 Gucci 3202
Gucci 1643 Gucci 1654 Gucci 3202
Gucci 2906 Gucci 2902
Gucci 2906 Gucci 2902

Gucci fall sunglasses also introduce a new, so called butterfly shape. A bit cat eye inspired, but more so a hybrid of oversized and cat eye. These are new and if you consider yourself among fashion movers – get them and you won’t be disappointed. Butterfly sunglasses that agreeably look a bit over the top on the pictures, actually look very beautiful on many face shapes. If you have a round face, these Winter/Fall 2011 Gucci sunglasses will make it look visually longer. If your face is long, they will balance it out adding more angles to the overall silhouette. Enjoy!

Gucci 2908 Gucci 2909 Gucci 1000
Gucci 2908 Gucci 2909 Gucci 1000
August 4, 2011

Counterfeiting in Italy is a National Problem

Counterfeit stand on the busy Rome street

Items of Italian fashion are among the most counterfeited in the world. In fact luxurious fashion brands such as Louis Vuitton, Prada, Gucci and Hermes make up at least 30% of all fashion fakes sold today. This is not news, not a secret any more. Corporations file countless lawsuits each year, often publicize their success in press to raise awareness among consumers that something is being done. Just recently Canada made news for the largest anti-counterfeit law suit win in favor of LVMH and Burberry. Total $2.6 million was awarded to the plaintiffs payable by three Canadian corporations that were accused of distribution of fake LV and Burberry goods.

Here in North America we are very counterfeit conscious  and even know that we, consumers, can be arrested for buying a fake LV purse or Gucci belt.

What is a real eye opener is that while corporations fight counterfeiting in North America and Asia they already gave up to fight it in their own country. If you ever visited Naples, Rome, Venice or other touristic Italian city you see counterfeit stands on the busiest streets of the city, most within minutes from flagship stores. Why this is happening?

There are several answers. One would be that law in certain European countries does not protect corporations against this “economical” crime. There are much stricter laws in the USA, Canada and China that in Italy for example. Another reason is that law, even when present, is not reinforced by local police in Italy. In fact, you hardly see police officers in spots one would think are most logical – metro stations, airport, major tourist attractions. And of course, the last, but not least reason – corruption. Local police in Italy is getting a cut of the profits for letting counterfeit goods sell on the streets.

What is also interesting that fake goods sold in Italy, are not necessarily made in China. According to a bestselling book Gommorah by Roberto Saviano which is now put in award winning film, many of fake goods in Italy are actually made in Italy. Saviano made an extensive research on Naples criminal society that surrounds drug dealing, human trafficking, racketeering and robbery with one Italian “family” Cammora. Saviano touched down on counterfeiting too. There are many very small factories that take orders from large and small corporations along with street vendors. It would not be a surprise that a fake shirt could be made by same factory as a real one. Of course, quality standards may not be met to the same degree and Saviano explains that orders to factories come with very distinct descriptions to what is needed to be done.

So with our eyes wide open, we continue to shop in flagship stores and large department stores, eventually training our eye to recognize real goods to the point that we can tell whether that new LV purse on a shoulder of a girlfriend is a fake or real by just looking. Even she bought it in Italy label says “Made in Italy”, we now know it may still be fake unless she shows a box and a receipt from the flagship store.