Gucci 2013 Prescription Glasses For Men. New Selection

Gucci has revamped the ophthalmic collection of glasses, all ready for 2013 sales. And this time Gucci is putting much more emphasis on men than ever before. In competition with Prada and Tom Ford, Gucci is trying to offer many modern designs, classic designs and even funky options. I have a feeling this will be a great year for Gucci. If you follow financial news, Gucci is not to miss. They advertise all over the city (at least in Toronto they do), do interesting collaborations and try to make positive news regularly. Check these Gucci glasses and enjoy:

Gucci 1006 glasses	Gucci 1008 glasses	Gucci 3545 glasses
Gucci 1009 glasses	Gucci 1885 glasses	Gucci 1010 glasses
Gucci 1883 glasses	Gucci 1651 glasses	Gucci 1019 glasses
Gucci 1612N glasses	Gucci 1023 glasses	Gucci 1022 glasses

Gucci Glasses 2013. First Release This Year.

Gucci is taking this year by storm. At least in Canada. Their print ads are everywhere – in malls, on billboards, on bus stations and in many more public places. I do think that their next big step is to expand the stores across North America. In North America brand is one of the major factors why people buy certain things. So Gucci is pushing on to make their brand really really big.

So, what’s up with glasses this year. Well, I have good news and bad news. Good news is that Gucci added over 30 new models. This is a very large amount of models for one single release. I mean most of brands just have 30 models total. Gucci added 30 new to already existing 60. Bad news is that all of these so called new models, are actually put back into production best sellers over the years. You can actually find 10 year old models back in production. So, the strategy so far has been why fix it if it’s not broken. If glasses were selling like a hot cake then, why reinvent the wheel. Just give people what they want.

Enough said, here are our selection of the best 2013 models:

Gucci 3553	Gucci 2810	Gucci 3010
Gucci 3542	Gucci 3552	Gucci 3203
Gucci 3198	Gucci 2791	Gucci 1019

Frida Giannini Sketches. Lessons from a Professional

There is very little known about Frida Giannini, presently lead designer for Gucci. Frida, a beautiful, talented and very hard working woman. In many ways she reminds me Stella McCartney. Frida has a formal art education from Rome’s Fashion Academy. Her talent was noticed right out of school and her first job was with Fendi.
Frida Giannini’s sketches are quite academic. She is well trained on drawing techniques and is well aware of human anatomy, thus people she draws are proportional and are often depicted in complex poses. She often signs her sketches as Gucci, instead of her name – which only speaks about her high dedication to the company. Another notable fact that her sketches are often in color and look like drawn on computer, almost animated. You still can see the hand drawing, but as a modern woman, she most likely uses a drawing tablet as oppose to a paper and pen. This allows the drawings to be more thought through, clean and clear to the team. Enjoy!

Gucci 2012 Sunglasses

Gucci after winning a historic lawsuit from Guess can now breathe freely and concentrate on making all time classic sunglasses. Gucci 2012 sunglasses are a bit playful, fun, unique and truly high end. They are for people who have taste, style and chutzpah. With years Gucci has expanded the eyewear collection to cover all age categories and social statuses from fashionable students to mature business people. Recent 2012 Gucci sunglasses collection has new models for all of these people:

Gucci 2213/S	Gucci 2214/S	Gucci 2215/S
Gucci 3540/S	Gucci 3554/S	Gucci 4216/S
Gucci 4217/S	Gucci 3510/S	Gucci 3510/S
Gucci 1011/S	Gucci 1012/S	Gucci 1013/S
Gucci 1014/S	Gucci 1018/S	Gucci 2202/S

Gucci Won Trademark Lawsuit Against Guess. Is the Battle Over?

After 3 years of evidence collection and trials Gucci finally won a trademark lawsuit against Guess. We have already written about the case and presented our evidence comparing Gucci and Guess products back to back. The viewer was to analyze and make conclusions, but case definitely had grounds. Famous GG logo has been used in a very similar fashion by Guess, disregarding the fact that GG stands for Guccio Gucci and has been around for 100 years, while Guess only has one “G” in their brand name. Very minor interpretation of the logo was used by Guess in purses, shoes and glasses imitating the famous pattern style, brown/beige color combination and even font style. Gucci has used single G in bold style, and in the past few years spelled entire word Gucci in Italic font. Guess followed both examples in their products.

Among another violations were examples of Guess using red and green stripe, shapes and designs of various products and “coincidental” timing with which these were coming out – always after Gucci releases to the stores.

New Guess endeavor

While Gucci has won, they were only awarded $4.6 million dollars in damages instead of $200 that they were seeking. This perhaps has something to do with the fact that the lawsuit took stands in the United States, native to Guess. Even to be fair, trademark infringement was hard to deny, how $4.6 million figure came about is unclear.

The judge Shira Scheindlin in her final statement wrote: “Over the past three years, the parties have put in countless hours and spent untold sums of money, all in the service of fashion–what Oscar Wilde aptly called ‘a form of ugliness so intolerable that we have to alter it every six months.’ It is my hope that this ugliness will be limited to the runway and shopping floor, rather than spilling over into the courts.”

In the meanwhile this Spring one can find a new Guess collection, that to me looks way too much similar to iconic Chanel – little rectangular quilted pursues with the chain handle. Is this a beginning of a new fashion wave or targeted marketing endeavor by Guess marketing department?

Gucci Guess Trademark Lawsuit. Product Comparison

A lawsuit for trademark infringement between Gucci and Guess was suppose to be a private mitigation at first. But now, after the first hearing on March 26, the lawsuit seems to have turned into a real public war between the two brands. Only lazy publication didn’t write about it in fashion section over the past 3 days.

A month ago Gucci has filed a claim against Guess for infringing their interlocking GG logo by using it consistently in shoes and accessory products. A plaintiff Gucci is looking for immediate cease of logo use and $215 million in damages. Of course for Guess, taking all the products off the shelf that currently are in circulation with logo in question, would turn the overall damage into a billion, should they lose the case.

The history behind interlocking GG logo is out of questions, since Guccio Gucci used it since 1921 when he founded his famous namesake company. Guess, an American company, was founded 60 years later in 1981, and according to the lawsuit claim, started to heavily imitate Gucci logo and it’s use 7 years ago.

Many Guess customers have clearly enjoyed the imitation and perhaps, even bought much cheaper Guess products due to their resemblance of luxury brand Gucci. Initially Guess just adopted their own version of interlocking GG, but later turned over to imitating color combinations, ideas, shapes and details of design.

On March 26 Guess spoke out the first line of defense claiming that Gucci, over the 7 years has never issued a warning and that their products are not meant to resemble Gucci. We will very closely watch the case. Right now we can’t really predict, the outcome is really 50/50 because both companies have a point. However, the fact that the case is happening out of the New York courthouse is partially against Gucci because Guess is one of the most respected American companies. And the rule of thumb so far has been “Don’t sue American company in America”.

While Guess is in defense, let’s use our own judgment. Here is our attempt to set things straight and offer real product to product Guess to Gucci comparison.

What do you think, did Guess violate Gucci rights on the use of trademark?

Guess	Gucci

Ladies Gucci 2012 Sunglasses

Gucci has entered 2012 with a powerful men collection of sunglasses. Ladies are never left off by Gucci as it’s one of the most progressive and trend setting global Italian brands. Target market is very broad – from teenage girls to mid age and older ladies who have a down to earth, modern style and respect quality. Apart from many companies, Gucci is exclusively made in Italy.

So, how to identify a 2012 collection? Gucci, has added a new logo. It’s in a way transformed famous GG logo, but in a shape of a heart! So cute!

Here is a new ladies Gucci 2012 collection.

Gucci 3500	Gucci 3503	Gucci 3504
Gucci 3505	Gucci 3506	Gucci 3508
Gucci 3510	Gucci 3511	Gucci 3522
Gucci 3530	Gucci 3532	Gucci 3538
Gucci 3539	Gucci 4201	Gucci 4203

Men Gucci Sunglasses and Gucci Glasses 2012

Gucci known as one of the most productive brands in area of eyewear. Every year we see four seasonal releases of new collections and also a few more models in between.

Many people ask what is the general style of Gucci sunglasses. I think that, in comparison to Dior sunglasses they are more casual. But this is also true in clothing. If to compare Gucci sunglasses to Roberto Cavalli sunglasses, it is evident that Roberto Cavalli is more dressed up and geared towards more posh clientele. And of course, Gucci is no math to Tiffany sunglasses, just like the whole positioning of the brand. Tiffany is a jewelry company where Gucci is true fashion. Gucci sunglasses without question are more fashionable and trend forward. In many cases Gucci sunglasses set a trend for other brands for the year.

It is pleasant to see that in 2012 Gucci sunglasses collection has a lot of men models. This is also news, where last year there were only 4-5 models in a few colors each. This year, men glasses is a great break-through. Here is a peak sneak:

Gucci 1001	Gucci 2206	Gucci 1002
Gucci 3501	Gucci 1004	Gucci 3514

Gucci Rx glasses for men also has a few models in 2012.

Gucci 1005	Gucci 2203

Guccio Gucci, a Man Behind Famous GG. Biography and Label History

Guccio Gucci is a truly self made millionaire with very interesting life history. When the first Gucci leather suitcase was sold, Gucci was over 40 years old. He, a son of a leather maker, sailed off warm Florence in his late teens to avoid a fate of his father who worked all his life making leather suitcases, belts and other accessories. Who would have known that, 20 years later, Guccio himself would revolutionize the luxury leather bags industry and solidify name Gucci in fashion history forever.

When energetic Guccio left Florence, he was looking for adventure. Best city for excitement was London. In London he got his first job at the Savoy Hotel. During his 20 year career there he kept many titles. Dish washer, waiter, bellhop, concierge were among the few. The pinnacle of his career was an elevator attendant. You may not think of this position as much, but just to give you an idea, Savoy was the first hotel in the world to operate electric elevator. This very same hotel was also the first to install electric lights and telephone prototypes. It was the most central and luxury hotel in Europe in early 20^th century. It was the preferred overnight spot for all the celebrities and politicians who visited London. So ambitions Guccio had an honour to give an elevator ride to such famous people as Claude Monet, Merlin Monroe, Frank Sinatra, Winston Churchill and countless others. Of course, Guccio, given the frequency of celebrity encounters, was a true Italian networker. He made connections. He observed and learned their styles, their clothing, accessories, jewellery, manners and habits. And then, in 1921, when Gucci was 40 years old, he was let go due to age that was considered unfit for such an important role as elevator attendant.

All savings from the years of hotel service Gucci decided to put towards his own business. He came back to Florence and surprisingly, his father’s business didn’t seem as boring as before any more. With highest quality in mind Guccio Gucci starts production of luxury suitcases bearing the brand name Gucci and symbol GG. Targeting the richest population of Florence Gucci factory quickly turned into producing horse harnessing. Horse sports at that time were considered elite, thus only richest people quickly recognized Gucci brand and with little competition Gucci factory lifted to the new level.

Gucci factory was inherited by Guccio’s 4 sons who in tight collaboration ran a business to expansion worldwide. During the World War II an iconic bamboo purse handle was born. Since war was a tough time Gucci wanted to create something that resembled humbleness while remaining in high class. Grace Kelly loved the invention so much that she was literally paired with the bamboo purse for years.

Gucci was the first Italian company to open a store in Manhattan in 1953. Guccio suddenly passed away the same year and his sons continued the family trait and eventually opened a fashion house under Gucci brand. The last 20 years of the corporation were rather shaky. Gucci family lost control over the company, one of heirs was brutally murdered and up until recently company almost lost its glory. And then was Tom Ford and now Frida Giannini and what we know of Gucci today.

One last fact is worth mentioning. Gucci was among the first, and today is the oldest Italian fashion company to produce its own Gucci glasses and sunglasses collections. Gucci sunglasses are over 30 years old! No wonder they are so classy and stunning.

Gucci Fall/Winter 2011 Sunglasses and Glasses Collection

Gucci Fall/Winter 2011 Glasses are made to please people of all styles and career levels. You can call fall Gucci glasses classics or you can call them trendy. They are actually both …

This fall geeky style continues to develop, evolving in more shape variations and colors. After fashion movers of our time – celebrities and models have been wearing oversized glasses shapes for a few seasons, we see more people of more conservative taste putting similar glasses on.

Gucci 1643	Gucci 1654	Gucci 3202
Gucci 2906	Gucci 2902

Gucci fall sunglasses also introduce a new, so called butterfly shape. A bit cat eye inspired, but more so a hybrid of oversized and cat eye. These are new and if you consider yourself among fashion movers – get them and you won’t be disappointed. Butterfly sunglasses that agreeably look a bit over the top on the pictures, actually look very beautiful on many face shapes. If you have a round face, these Winter/Fall 2011 Gucci sunglasses will make it look visually longer. If your face is long, they will balance it out adding more angles to the overall silhouette. Enjoy!

Gucci 2908	Gucci 2909	Gucci 1000