Sunglasses in Oxblood Color. Oxblood is a Trendy Color of the Season.

Oxblood is a new emerging color that suddenly gained popularity this 2012 Fall Season. Oxblood color is rich burgundy baurdaux mix. It is dark, almost brown with a bit of red shade. Oxblood is part of warm color palette which means you can mix in a lot of other colors with it without looking aggressive. Perfect for the fall actually.

Oxblood sunglasses would look perfect on the face because they add softness to the face. They don’t look as agreesive as conventional black and not as boring as conventional brown sunglasses. Oxblood is also perfect for blond and light haired people as it is soft looking color. If you are really looking for something new, oxblood sunglasses are what you need.

At EyeInform we have plenty. Check these few models. For more, please visit our oxblood sunglasses collection.

Gucci 3097	Roberto Cavalli RC440S	Dior Symbol 3
Buy Gucci 3097 here	Buy Roberto Cavalli RC440S here	Buy Dior Symbol 3 here
Dior Symbol 2	Prada SPR 07O	Dior Bonvoyage
Buy Dior Symbol 2 here	Buy Prada SPR 07O here	Buy Dior Bonvoyage here
Gucci 3132	Bvlgari BV8083B	Bvlgari BV8091B
Buy Gucci 3132 here	Buy Bvlgari BV8083B here	Buy Bvlgari BV8091B here
Oakley Straight Jacket	Dior Ladylady 2	Gucci 3108
Buy Oakley Straight Jacket here	Buy Dior Ladylady 2 here	Buy Gucci 3108 here

Men Emporio Armani 2012 Sunglasses Collection

Georgio Armani has always been true to his men clientele. Bold, stylish and rich are often descriptors of his style. Armani eyewear is no different. Most of 2012 men sunglasses collection are classic, a bit trendy and well balanced models. Each Armani sunglasses would work with all types of outfits. Whether it is a formal suit, a shirt and jeans or shorts and polo shirt, Emporio Armani sunglasses would match the look. Enjoy the 2012 collection!

Armani EA9761	Armani EA9753	Armani EA9815
Armani EA9817	Armani EA9819	Armani EA9820
Armani EA9854	Armani EA9813	Armani EA9804
Armani EA9847	Armani EA9803	Armani EA9855

Prada Glasses 2011 – Prescription Classics

Prada is one of the best keepers of original brand traditions. Ever since creation the idea of quality has been the major mover throughout an ever evolving fashion world. Prada does not bend under the temptations to reinvent fashion. Now, under the creative management of Miuccia Prada, company is producing models that are meant to last for decades. While some admire trendiness of progressive designers such as Marc Jacobs, Roberto Cavalli and futuristic Donatella Versace, Miuccia moves along her own brand style. And this is particularly admirable in the world of eyewear. When everyone is happy to try crazy designs, sale goes to one that makes face look better and more beautiful. Please check new Prada 2011 Glasses collection!

Something for Men

Prada PR 04NVA	Prada PR 12LV	Prada PR 17GV
Prada PR 52LV	Prada PR 52MV	Prada PR 55IV

Something for Ladies

Prada PR 03LVN	Prada PR 06LV	Prada PR 06MV
Prada PR 17IV	Prada PR 21LV	Prada PR 54MV

Prada 2011 Unisex Glasses

Prada PR 01LVN	Prada PR 13LV	Prada PR 16HV
Prada PR 59LV	Prada PR 59MV	Prada PR 74LV

Prada 2011 Super Fashion

Prada PR 15MV	Prada PR 22LV	Prada PR 56LV
Prada PR 58IV	Prada PR 60IV	Prada PR 65LV
Prada PR 66LV	Prada PR 68LV

Sunglasses for Big Heads. Tips, Ideas, Styles.

Many men find it challenging to chose a nice pair of sunglasses because they have a big head. Are you one of them? Don’t worry, everyone has their own problem and while it’s true many optical stores don’t offer wide selection of glasses for big heads necessarily it does not mean that people with average sized or small heads have large choices. Finding glasses is not like finding shoes. Nose bridge, cheek bones, ear positioning, face shape – all adds their own layer of complexity to finding right glasses. In this post we would like to offer tips to finding glasses for big heads. And offer some nice styles to chose from.

How big is big?

Ok, first let’s see what would be considered “big head”. If to look through majority of designer sunglasses offered for sale today, size over 142 mm in width would be big. In addition, lens over 64 mm and bridge 18 mm or more would qualify as big.

Frame width 146mm +	Lens width 64mm +	Bridge width 18mm +

How to know your size?

Take a ruler, ideally plastic that can bend a bit and measure your head from one temple to another. Keep in mind that glasses normally extend a few cm on the side. If you have a pair of sunglasses that fit, it is easier to take measurements from it following the pictures above. If you are lucky you will find some measurements printed on the side of the temple of your glasses. Today, most of the glasses specify lens width, bridge width and temple length. Writing will be something like this: 63 x 17 136. First two numbers are lens and bridge width. The last number is temple length. Temple size is of less concern as it is usually made in proportion and if too large can stick out a bit – it’s normal. Just make sure you don’t assume that 136 is frame width, it’s not. Frame width needs to be calculated: 2 x Lens width + Bridge width. So, in our example: 63 x 2 + 17 = 143 mm.

Glasses styles for big head

Many styles will fit. You are lucky this year because trend is actually toward bigger sunglasses, so choices are huge. Some men like rectangular sunglasses, especially if they have a very round head. Square glasses will balance it out. All time classics aviators will also fit many face shapes and very big heads. They are already made very large by design and will cover the eye from all directions. Just keep in mind that aviator glasses were initially made for sport, so even now when there are many variations of the shape, aviators tend to look more casual than rectangular glasses. I personally really like shield shape on big head men. Shields wrap around the face in front adding some trendiness to the look. There are also shields with combination of aviator drop shape – good option for stylish men. This year you will find nice Dior Homme and Gucci sunglasses inspired by Carrera style – two lenses that blend on the bridge. This is a true military look. Check our suggestions.

Rectangular – Business Style

Armani E_ARMANI 9698	Dior Homme BLACK TIE 102	Dior Homme BLACK TIE 112
Armani E_ARMANI 9618	Prada PR 54IS	GUCCI 1856

Aviator – Casual Style

GUCCI 1889	Hugo BOSS 0284	Prada PS 52GS
Dior Homme DIOR 0144	Gucci 1956	Ray-Ban RB3026

Shields – Universal Style for All Occassions

D&G DD8039	Armani E_ARMANI 9423	Prada PS 07HS
Prada PS 54HS	Prada PS 07FS	Ray-Ban RB3268

Racing Inspired Style – Military and Tough

Carrera BACK 80′s	Carrera Easyrider	Armani E_ARMANI 9695
Prada PR 61LS	Dior Homme BLACK TIE 109	GUCCI 1934

Purple Sunglasses – Color Your Life

It is estimated that black and brown colors make over 70 % of all glasses purchases. Even people who have many glasses still tend to get dark frames for sunglasses. But the trend is really towards more color this year. Purple is a great option because it is not very intrusive as compared to yellow for example, but in the same time quite settled. Purple glasses look good with many other colors. It looks nice with black, brown, white, gold, silver, bronze, tortoise and shades of self.

Check out our collection of purple glasses:

Round

Just Cavalli JC318S	Valentino VAL 5753
Valentino VAL 5622	Roberto Cavalli RC529S
Tom Ford TF0167	Roberto Cavalli RC535S

Square

Just Cavalli JC328S	Emporio Armani E_Armani 9637/S
Valentino VAL 5688	Roberto Cavalli RC515S	Roberto Cavalli RC518S

Rectangular

Dior 61/2Tiffany TF4025BRoberto Cavalli RC587S

Ovals and Shields

Valentino VAL 5692/S	Just Cavalli JC324S
Prada PR 22MS	Prada PS 51GS

Sunglasses for the Wedding

Photo courtesy of Doug Mcgoldrick Photography

Following our post on eyeglasses for your wedding, we are continuing the topic with sunglasses. Now when sun is coming to its full effect, having a descent pair of sunglasses is a must. If you are planning a big day, you should also be putting “getting sunglasses” on your to do list.

If you live in Chicago, we are very pleased to recommend you a great wedding photographer Doug McGoldrick. Check his portfolio website to see wonderful moments of many weddings he worked on. He also has a very informative blog dedicated to wedding tips and ideas – a must read for all brides and grooms seeking tips on photography, event vendors and even tips on family affairs surrounding your big day.

Doug and I will tell you that location and format of your event will drive many vendor decisions for your wedding. Location will also be a driving factor in choosing the style of your sunglasses. Nowadays more people opt in to do a destination wedding or a theme wedding as alternative to a local lavish format. Destination and theme require less formal attire, thus sunglasses should follow the overall style of the event. Formal format will require a more conservative style and color for your sunglasses.

Sport Glasses

If you plan to hold a ceremony on a yacht wearing swim trunks or somewhere on a hill overlooking the volcano, sport glasses are among first to consider. Not only they are made to stick to your face in active movement or strong wind, they are also very comfortable. Some premium brands have a series of sport sunglasses such as Prada Sport and Oakley. Among their collections you will find models that are still elegant and dressy and could be a great choice for the wedding.

Prada PS 03MS	Prada PS 06LS	Oakley Enduring Pace

Prescription Sunglasses

We already talked that relying on contact lenses on your wedding day is not a good idea. It may happen so that your eyes are too tired from a sleepless night before or you can experience excessive tearing. If your distance vision is bad, consider getting prescription sunglasses. Prescription sunglasses should be small enough to fit the thick lenses and cannot be curved or shield shaped. Look for a full frame and avoid bear lens on the sides. While keeping this in mind you have a very broad selection among rectangular and oval shapes.

Gucci 3168/S	Bvlgari BV8021B	Boss 0339S

Glamorous Styles
If your dress is couture why not matching it with sunglasses that are as glamorous. A number of brand names specialize on such styles. Among them is Roberto Cavalli, John Galliano, Bvlgari. Other brand names such as Gucci, Dior, Tiffany and others have nice selection covering all levels of glamour to fit your taste. Go for oversized round or square to complete your model look.

Roberto Cavalli RC573S	John Galliano JG0003	Bvlgari 8081B

Classic Styles
Wedding is a traditional event for many people. If you are trying to minimize attention to yourself and prefer simple elegant style, classic designs will be your best bet. Look for models that have little decoration on the temples and less pronounced logo. Avoid extreme black lenses and extreme shapes. Don’t worry, classic styles make a big part of premium brands collections – Gucci, Dior, Hugo Boss and Tom Ford.

Gucci 3140	Dior Volute 2/S	Tom Ford TF0190

Other things to consider:

Polarized

Polarized sunglasses lenses that cut off horizontal reflection. They are ideal for on-the-water events because water surface reflects sun and may cause excessive squinting. This being said, polarized lenses act as regular sun lenses on regular surfaces. You won’t see any difference wearing them in the park or on the street. In fact, a small distraction could be due to “rainbow” side effect when looking through the side of the glasses. Also, for the wedding, keep in mind that polarized lenses tend to be quite dark.

Frame Weight

When choosing frames for your wedding day beware of their weight. Very heavy frames will cause red markings on your nose and look funny when you take them off for pictures. Metal frames have this side effect more frequently than plastic due to all weight being concentrated on the small nose pads. We will also note, that size of frame matters, but not as much as frame design itself. Some oversized frames are very light and small oval or rectangular shapes can be very heavy. So, look for sunglasses that have thin frame and not too much solid metal decoration on the temples.

Don’t Delay

Finding a right pair can take several weeks. If you are filling prescription into your sunglasses, budget for another month to make sure you have enough time for redoes and lab losses that happen rarely but usually in the most critical moment. Also, if you want to save money and buy sunglasses online, plan for another two weeks for shipping and order filling. All together you should give yourself at least two months to get right glasses for your wedding.

Gucci Sunglasses Spring 2011 Collection

Following a very successful 2010 year, Gucci is continuing to do designs that are both suitable for many people and fashionable. In 2011 Gucci took a safe path in choosing colors. Black and their best seller Tortoise, make most of their collection color tone and will suit people of any skin and hair color. Logo design has not changed since last year, and bright gold or gunmetal silver is still a signature on most of the frames.

Here are some 2011 frames that you should have a look at before shopping for any other brand.

Cat Eye. Cat Eye Gucci 2891 and Gucci 3162. These are the only cat eye frames from Gucci this year. Again, Gucci tries to remain conservative catering to majority, but as a fashionable brand they did follow the 2011 cat eye mania and released their version of it, one metal and one plastic.

Gucci 2891/S	Gucci 3162/S

Bold Square Shapes are dominant. We already see that ladies enjoy what was supposed to be men models, among them Gucci 1648, Gucci 1945, Gucci 1641 and Gucci 1943. These models come in a variety of colors and will look amazing on both guys and girls.

Gucci 1648/S	Gucci 1945/S
Gucci 1641/S	Gucci 1943/S

Feminine Bold Squares. Of course, ladies first… so Gucci, understanding that ladies love big logos and wrapped around fitting, released these models to satisfy beauties that want latest 2011 square trend. Gucci 3170/S, Gucci 3170/N/S, Gucci 3169/S and Gucci 2892/S.

Gucci 3170/S	Gucci 3170/N/S
Gucci 3169/S	Gucci 2892/S

Bold Aviator. This is not a sweet, classic aviator any more. It is a military inspired, wide, thick aviator that is covering bigger part of your face. Gucci, along with Dior and Prada are setting this trend for 2011. If you want something new, here your go: Gucci 1639, Gucci 1944, Gucci 1566 and Gucci 1889.

Gucci 1639/S	Gucci 1944/S
Gucci 1566/S	Gucci 1889/S

Updated 2010 models include Gucci 3159, Gucci 3161, Gucci 3163, Gucci 3164. Last year Gucci totally rocked outselling big brand names such as Chanel. This year they are clearly set to win and instead of reinventing the wheel they updated a number of models without any trend following, just keeping their main colors and shapes that sold well.

Gucci 3159/S	Gucci 3161/S
Gucci 3163/S	Gucci 3164/S

Want to see more, visit our online eyewear store and type in search 2011, then choose Gucci in brand to see new Gucci Sunglasses and Gucci Glasses models.

Oakley Steps Up To Help Fight Breast Cancer

In the last 100 years millions of women passed away to breast cancer. Although in the last 10 years statistics has been steadily improving, breast cancer is still tragic problem. Improvement is a result of huge amount of research performed across the world and millions of dollars raised in the United States and Europe.

But statistics are still very brutal . In the United States breast cancer has the highest recorded incidental rate as compared to the rest of the world: 298 out of 100 thousand in the past year. Breast cancer is second most common after skin cancer.

Before writing this article I didn’t know that breast cancer has second largest mortality rate, only proceeded by lung cancer. Two years ago it was a reason for 40,000 deaths in the United States. That made 2% of all deaths among woman. To my surprise there were around 500 men who died of breast cancer in that year out of 2000.

Breast cancer is also one of the earliest forms of cancers recorded in medical history. Perhaps because of its visual factors since it affects external organs. The first mentioning of it was in 1600 BC recorded in Egypt. Mastectomy – a surgical removal of breast was performed since 6th century and was a cause of death in a large percentage of cases. It wasn’t until 1800 when only affected breast tissue and lymph nodes were removed from the breast preserving most of the organ. However breast cancer was not as frequent as today because most of people didn’t live long enough to have it, dying before age of 50.

Presently breast cancer fundraising is very active. As of recently, month of October is deemed a National Breast Cancer Awareness month with many fund raisers taking place across the world. Such activities are carried out to promote mammography, a screening test that allows catching the disease in early, most curable stage. Big percentage of money raised goes towards service and equipment for the mammography with the goal to make it free of charge. Pink ribbon is a national emblem of the breast cancer awareness.

More and more media coverage is available on prevention of breast cancer. It has been proven that alcohol and smoking are among main causes of cancer. Also rapid weight gain and declined breast feeding are among known factors. Some studies uncovered that those women who maintained their normal weight throughout adult life had 50% less risk of developing breast cancer after menopause.

Oakley Dangerous Sunglasses

A number of companies have been particularly active in giving and raising money for breast cancer research. There are thousands of charity dinners, fund raising activities involving profit sharing from sales, dedicated lotteries and online campaigns carried out every year. Over $100 million dollars is raised every year. Oakley, one of the most renowned American brands has launched a signature pink ribbon Oakley Sunglasses, proceeds of sales of which goes toward breast cancer research every year. Over $600,000 was donated in 2009 as a result of this campaign. We are so happy to find this statistics and share them with you. Knowing is power!

This beautiful sunglass is called Oakley DANGEROUS and retails for only $220.

The History of New Look From Dior

Christian Dior had an incredible intuition that led him to ultimate success. His first couture house opened in 1946, after the WWII. He was able to capitalize on a depressed mood of post war France and give women a new image. His friend back in childhood once said “The magic name consists of words God and Gold”.

The Parisian elite was simply stunned when the 90 models started to defile the runway decorated with pale gray and white stucco in the style of Louis XVI. Rumours of this collection  swell quickly throughout France. Christian Dior at the time was an ordinary tailor in a model  house Lucien Lelong.

Sculpted shoulders,  thin waist, rounded hips, developing long skirts, a veil that hides your eyes, gloves and a light step – conveyed the image of the femininity, which was lacking during the war. Almighty editor in chief of Harper’s Bazar Caramel Snow enthusiastically declared: “Dear Christian, this is totally new look!” That was enough to ensure that expression was used throughout the world.

Although Christian Dior died soon of a heart attack at age of 52, he died as famous as Ghandi. He was an admired “boss”, generous and happy. He led a quiet life trying to keep his private life away from the public. He had many friends and had tight relationships with many of them. “Women will help you succeed” one friend once said. Christian Dior learnt to listen to what people say and analyze. He tried to be ahead of the others.

Christian Dior, born in 1905 in Normandy, was a son of a rich chemical fertilizer factory owner. His mother, a woman of very strict traditional  background, didn’t get along with her son very well. When she ordered to grow a garden around their family mansion, Christian volunteered to help or order to find a common interest with her. Gardening turned into a lifelong love of flowers. He used flowers in his designs and lily, his favourite, to pluck the buttonhole instead of an ordinary button.

Since that time he became interested in the style of Louis XVI, light and bright, which made decorations in a private hotel on the Dior Montaigne Avenue. Because of his disapproving mother who wanted him to be an architect or a diplomat, Dior lived in the shadow of his creative friends, even after opening his own art gallery sponsored by his father. A  present came with one condition – the designer was not allowed to hang out the name of Dior on the facade, because Christian’s mother was ashamed of his son.

After 1929, when his family lost their wealth, a hard time began for Christian Dior – a life in the house without electricity, running water and a leaking roof. Freed, to some extent from the power of the  controlling personality of his mother, he finally decided to take up design.

So he lived, working hard until age of 40 when Marcel Boussac knocked as his door offering a position in his company. Dior’s talents shined to their fullest and his genius design skills got combined with his business ego. Today, sixty years later, Christian Dior is a leading fashion house, now part of Mot Hennessy Louis Vuitton. Cocteau was right, Dior name is worth a name of Gold.

Today John Galliano is a lead designer of Haute D’Dior. He has been working in this position for 20 years. Energetic Galliano, just like Christian Dior, came out by surprise and has proven to be worthy of continuing Dior tradition. Both Dior Sunglasses and John Galliano Sunglasses are available in our store along with prescription Dior Eyeglasses frames. Some of the most beautiful are for preview below.

	Model# DIOR OPPOSITE 2 Our Price: CAD $210 Buy now
	Model# DIOR OPPOSITE 1 Our Price: CAD $210 Buy now
	Model# MYLADYDIOR 4 Our Price: CAD $210 Buy now
	Model# MYLADYDIOR 1 Our Price: CAD $215 Buy now
	Model# MYLADYDIOR 3 Our Price: CAD $230 Buy now
	Model# DIOR MINI 2 Our Price: CAD $230 Buy now
	Model# DIOR MADRAGUE Our Price: CAD $205 Buy now
	Model# DIOR INDINIGHT 2 Our Price: CAD $300 Buy now
	Model# DIORISSIMA 2 Our Price: CAD $205 Buy now
	Model# DIOR 61/1 Our Price: CAD $210 Buy now
	Model# DIOR 61/2 Our Price: CAD $215 Buy now
	Model# Dior DAIQUIDIOR Our Price: CAD $390 Buy now
	Model# DIOR DESIGN 2 Our Price: CAD $255 Buy now
	Model# DIOR DESIGN 1 Our Price: CAD $250 Buy now
	Model# DIOR COTTAGE 3 Our Price: CAD $200 Buy now
	Model# DIOR COPACABANA Our Price: CAD $265 Buy now
	Model# Dior COCOTTE Our Price: CAD $190 Buy now
	Model# Dior CLASSIC 3 Our Price: CAD $200 Buy now
	Model# Dior CLASSIC 1 Our Price: CAD $200 Buy now
	Model# Dior BAGATELLE Our Price: CAD $240 Buy now

Placed Advertisment Works for Eyeglasses

Britney in Tom Fords

Many argue that TV business that was dominating developed world in the past 50 years is now going away, specifically how advertisement part of the business. Short 50-60 seconds ads about a product showed between movies or TV shows is no longer  great way to expose  your goods. A new trend that takes advantage of idolizing celebrities has emerged – placed advertisement.

There is a history behind this. Over 20 years ago Adidas pioneered the idea of giving popular sport stars  their clothing and shoes to wear. It progressed into actually paying a fee to an athlete for agreement that their stuff will be worn exclusively. Today millions of dollars are paid through complex agreements that are dozens of pages thick. There could be encouraging terms such as a tennis star will get paid double  in the year it appears in a Grand Slam final for example.

Films  have been a great advertisement source as well. Many still remember Arnold Schwarzenegger wearing famous Ray Bans in the Terminator movie. Rolex watch in James Bond have also become a trademark. This tactic is called Brand Advertisement or Targeted Brand Placement. Currently there are whole agencies that do just that – place your brand on a person in the film or sport event to  get maximum exposure.

Paris Hilton in Diors

As of recently celebrities started to receive free goods sent to them with hopes that they will wear it. You may have wondered why Tom Ford eyeglasses have flooded Beverly Hills. Anyone from Britney Spears to Madonna is wearing them. Answer is simple – Tom Ford, a genius creative director, sends celebs his pre-released products. Other celebs are often seen wearing Bvlgari eyeglasses, Gucci sunglasses or even Roberto Cavalli glasses.

Eyeglasses  are probably the best items to be advertized this way. Paparazzi always try to get a head shot of the celebrity. And as you noticed these stars don’t come out without glasses, ironically protecting themselves from  flash cameras. So you see the photos in popular magazines such as People, Voque and others. Such ad trend is not as effective for less visible items like watches or shoes.

There were some exceptions that worked for shoes. Uggs and Crocks for example are very noticeable due to their shape and color. So celebrities did appear on photos wearing them. Britney Spears was one of them, and one would think why did she do it in the hottest summer? Perhaps she even got paid.

Kim Kardashian in Tom Fords

Movies tend to have more flexibility with pointing your eyes to a certain detail such as watches, underwear, cars etc. When arranged a director can always order a camera to stay still on certain detail for your brain to digest. One of the most recent target ads was Transformer movie with GM cars being showcased so memorably.
Internet has changed how we purchase things today.