Evolution of Carrera Sunglasses

Carrera is one of the oldest fashion sunglasses brands in the world and many will argue that Carrera is the very first real sunglasses brand. Of course Dior came before, but Dior was always a clothing brand adding sunglasses as accessories. Carrera made sunglasses only, thus it was the first real sunglasses brand. In 1970s Carrera also was best selling sunglasses brand in the world.

Since inception in 1956 sunglasses styles have evolved and just by looking at certain models we can generally pinpoint the era, whether its 60’s, 70’s, 80’s or 2010’s. What’s interesting is that Carrera even today sells some of the best selling models back in the days keeping the trend geared towards the brand itself, not letting the trend push the brand.

1956		Carrera brand was founded by Wilhelm Anger. Brand was called after Carrera Panamericana car racing event. Current sunglasses that resemble that style is Carrera Topcar 1
1960’s		In 1960 Carrera brand experimented with new styles and materials. Optyl acetate was invented to make glasses more adjustable, hypo-allergenic and lighter. Today’s style from 1960’s is Carreara 6015 S  Entire Carrera 60… line resembles those times
1970’s		1970’s were the prime years for Carrera brand. We can see how many everyday designs were introduced geared toward sporty men. Famous Porsche Design collection was launched in 1979. Today’s styles from 1970’s are Carrera 5025 S Carrera 105 S Carrera 5003 ST S
1980’s		1980’s had a whole history of style as its the era of many major fashion style changes. In 1986 famous Carrera Boeing collection  was launched. Today’s 1980’s styles are: Carrera New Safari S Carrera 5530 S and Carrera Carrerino 11S
1990’s		1990’s was a turbulent era not for Bruce Willis who famously divorced Demi Moore, but also for Carrera brand. Carrera brand sponsored two Olympic games in Calgary and Lillehammer. Financially company struggled which eventually ended in a sale out to Safilo group – an Italian company. Today’s Carrera styles that resemble those times is Carrera Carrerino 12 S
2000’s		In 2000’s and on Carrera was steadily redesigning the iconic brand to suit the modern trends. On a major scale there were nothing dramatic in new styles. Why change something when it sells well as is? In 2013 Carrera had first collaboration with Jimmy Choo – a fashion designer and added more styles for woman: Carrera Carrerino 10 S Carrera 6000JCM S

Yes Canada Has Its Own Glasses Brands

Canada is regularly voted as one of the best countries in the world to live it because of its financial and social stability. Canada is a great country because it has everything. Canadians are among the best dressed people in the world primarily because Canadians travel across the globe paying attention to moderns trends and style developments.

Canada even has its own glasses brands. Bertelli, KliiK, FYSH and Izumi are known and widely recognized Canadian glasses brands in Canada and well beyond its borders. Ever since EyeInform website is selling KliiK glasses, we shipped many pairs to United States, United Kingdom and even Australia.

KliiK glasses frames are very wearable in terms of style. There is a lot of designer touch in each model with color and shape well combined. But there is also maintaining of a right balance between beautiful and too fashionable. KliiK glasses are excellent for people with small heads because many models come in size 48-50 mm

Kliik 557

KliiK 552

KliiK 538

Bertelli glasses frames are known to be good options for reading glasses. Bertelli glasses frames are fun and durable. They make great reading glasses because many frames are actually short to medium height – a popular height among reading glasses.

Bertelli B847

Bertelli B845

Bertelli B841

FYSH glasses are more of a fashionable treat. Unlike other Canadian brands, FYSH designers let their fantasy go wild with bright colors and unconventional shapes and temple decorations.

FYSH 3555

FYSH 3550

FYSH 3482

Izumi glasses fill another niche for people who love glasses and have a lot of glasses. Izumi glasses are inspired by colors of Japan and also by unique style of Japanese people. A bit settle but also very creative glasses styles make biggest part of Izumi glasses.

Izumi OS 9217

Izumi OS 9213

Izumi 9206

2016 Spring Sunglasses Trends

2016 sunglasses collections are out by all major brands carried at http://www.eyeinform.com and we have spotted a few very interesting trends.

1. Haute Couturish Sunglasses

If in prior years it was all going backwards into history, 2o16 fashion is about future. We see a lot of crazy shapes, twisted templates, unusual colors. This year the idea of haute couture for everyday wear is really showing for sunglasses. These sunglasses will become mainstream by year end.

 

 

 

 

 

Prada SPR 13S	Giorgio Armani AR8064	Dolce and Gabbana DG6104

2. Mirror Shields

Very futuristic looking mirror shields add masculinity to woman’s glasses. Can be equally worn by men. Many major brands advertise them in their spring clothing campaigns.

Giorgio Armani AR8056	Versace VE2166	Roberto Cavalli RC926S A

3. Intricate Jewelry Embellishments

If jewelry used to be the specialty of Tiffany and Bvlgari sunglasses, in 2016 more brands joined the game. Dolce Gabbana, Roberto Cavalli took the challenge very seriously and ther 2016 sunglasses will just blow your mind!

Roberto Cavalli RC972S	Dolce and Gabbana DG4267	Dior DIOR INEDITE F S

4. Less Cat Eye

Cat eye sunglasses slowly losing the battle as they didn’t live up to revenue expectations. People loved to try them, but didn’t buy them. Many women found cat eye sunglasses too aggressive and too aging.

5. Retro Still In

Retro round sunglasses are still going strong in 2016 and we can still call it a trend. More men are warming up to the idea as fashion brands were able to make them cool looking as oppose to aging.

Giorgio Armani AR8053	Prada SPR 51S	GUCCI 3788 S

Every Famous Model Was Once Told She is Not Good Enough

The recent Vogue article about Gisele Bundchen reveling that she was told many times that she is not good enough to ever be on magazine cover due to her nose prompted us to do some investigation on how many models had the same problem and what it took to become famous.

It took Gisele 2 years and 42 casting rejections to finally be chosen to cat walk for a major brand Alexandr McQueen. It really means that everyone rejected her first YSL, Chanel, Gucci, Dior – everyone! She kept on working because she said she knew she got a chance.

 

 

 

 

 

Kate Moss

Dropped out of school at 15 to pursue modeling career and moved in with her boyfriend, Kate Moss was modeling a lot, but wasn’t earning enough money for descent food or lodging. She was told into her face that she is just “a common bitch”. Kate knew she was smaller than average model and that she won’t do well on cat walk. But she has so much confidence that she personally just walked in to a Calvin Klein casting at age 18, without a referral. Calvin chose her because he liked that she looked plain and not aggressive. He had a great vision.

 

 

 

 

Cindy Crawford

Cindy was teased by classmates for her now a signature mole. She was told she has a chocolate on her face. She considered to get her mole removed but was convinced by her mother that instead of the mole there will be a scar. She dropped out of first year of Northwestern University to pursue modelling career because she felt there is place to her in big fashion.

 

 

 

 

Linda Evangelista

Linda was a Canadian young model and everything moved for her smoothly after she was head hunted during the Miss Niagara beauty pageant. She actually rejected the career herself because one time in Japan she was asked to pose nude. Linda refused to do the job, returned to Canada and took two years to try modelling again.

 

 

 

 

Gigi Hadid

While Gigi was modeling since age of 5 due to her famous mother’s connections, she was rejected to model for Victoria’s secret two times. She was told she is not skinny enough. Disregarding her ultra famous status she didn’t take rejection personally and kept on auditioning until this year when she made her first appearance as Victoria’s Angel

 

 

 

 

 

 

 

Karolina Kurkova

Who knows a lot about rejection is Karolina Kurkova. A Czech model who had one of the toughest career paths. Being from a poor country with no English or affluent friends, and even with no belly button, Karolina moved to New York to become a model. She faced a lot of rejection because of unusual body feature, but it didn’t take long before she became Victoriya’s Angel.

 

 

Why Sunglasses Today Make Best Price Quality Ratio For Brand Name Goods

Average consumer and active fashion shopper in her 40s has witnessed steep decline in fashion industry. The glamour, celebrity fluff is still a main focal point of Vogue magazine, but it’s not a focal point of Business of Fashion , the online independent publication that writes about how things really are in fashion. And we read a lot about outlet stores, fires, outsourcing of labor and talent and the hopes to milk average American consumer.

In eyeglasses brand name sector North American market accounts for 70% of total sales. When it comes to eyeglasses and sunglasses Americans and Canadians just love brand name. It has to be either fashion brand name such as Giorgio Armani, Prada, Gucci etc, or very promoted eyeglasses brand name such as Ray-Ban and Oakley. Unless everyone heard of the brand, American will simply won’t buy a product.

And Americans can and want to buy authentic product. They consult their optician and try to buy from verified sources online like EyeInform website.

Also, eyeglasses consumer does not tolerate bad quality. Eyeglasses are meant to last and look like new for at least two years. Cutting corners on material and workmanship won’t achieve the result.

One of the main reasons I think why eyeglasses are still made amazing is because industry hasn’t entirely given up. Eyeglasses companies are in for a long term game. There is no 4 year term CEO who only cares for short term profit at expense of future of the company. There is no room to cut quality and style.

Sure enough, it’s true that Ray-Ban, some Dolce & Gabbana, some Burberry and other brands have models made in China. But you won’t tell the quality difference if you take a pair into your own hands. As long as you buy from known source you can be sure you are buying real product. Some brands continue making exclusively in Italy. All sunglasses by Roberto Cavalli, Tom Ford, Dior, Gucci, Chanel are made in Italy.

The strong independent retail sector plays an important role to why brand name sunglasses are best as they ever been in 2016. Independent retailers make at least 30% of all sunglasses and glasses sales for many famous brands and as much as 80% for brands such as Dior, Roberto Cavalli, Hugo Boss and Gucci. Independent retailers are extremely careful of what they pick for their stores because firstly they need to pay upfront and secondly if product bad quality they will take the biggest hit. If product is not up to a high standard independent store will not carry it.

Today eyeglasses make the best brand name purchase when it comes to price/quality ratio and also beauty and utility.

Emporio Armani Sunglasses Will Be an Awesome Gift for Father’s Day!

Mother’s day is over. We all heard how much moms want the most for Mother’s Day to be left alone of sleep. But fathers are all very different. They want gifts! They want BBQ party and they want beer!

Every wife and girlfriend knows that choosing right Father’s Day gift or just any gift for a beloved men is the hardest thing in the world. Most of men either don’t know what they want or have everything they need. When I ask my husband he will respond with something ridiculous like “I want Ferrari”. Well hubby, how about a pair of nice sunglasses!

Emporio Armani EA4058	Emporio Armani EA2033	Emporio Armani EA4048

Sunglasses is an amazing gift for a men. He can’t have too many because fashion changes. And if you like fashion my dear, be sure that Emporio Armani sunglasses will be right on this year.

Emporio Armani EA203	Emporio Armani EA4047	Emporio Armani EA4042F

Emporio Armani is an Armani line, there is also Giorgio Armani, but Emporio is more casual and more suitable I think for Father’s Day. Emporio Armani sunglasses are very neutral in style, in a way similar to Hugo Boss glasses – a bit casual, bit elegant, not too sporty but will do with shorts.

Emporio Armani EA4035	Emporio Armani EA4029	Emporio Armani EA4023

At Eyeinform website you will find a complete collection of Emporio Armani sunglasses at unbelievably low price for an authentic product. Judge for yourself.

 

Ladies Sunglasses Trends of 2015

2015 sunglasses collections are mostly out since November of last year. All brands rushed to create all the hype before Christmas. There are clear trends among fashion icons such as Prada, Saint Laurent, Tiffany, Dior, Gucci. But the market may not be warmed up for the new trends and best sellers remain classics. However, we are very excited about the sunglasses trends and think 2015 will be an amazing year. We hope more people will engage fashion and value real design!

Round Cat Eye

Classic cat eye didn’t do well over the past few years. Yes, every brand had many models, but most of people simply didn’t like it on their face. It looked cool on the shelf, but apart from Tom Ford TF5224, no vintage cat eye did well. This year, modified cat eye shape is present through out all fashion brands. It looks more wearable than the classic and for sure will get integrated among mainstream shoppers.

Saint Laurent SL16

Tiffany TF4089B

Dior Glisten 3S

Soft Aviators

Aviator shapes for ever will remain must have in everyone’s sunglasses collection. In 2015 we observe that aviator shape became less drippy and generally softer. New shape looks less aggressive and gives a face more likable look.

Hugo Boss 0617S

Roberto Cavalli RC900S

Tom Ford Colin TF338

Carrera Inspired

Whoever has a Carrera sunglasses knows that there is nothing like it. Carrera has it’s own recognizable style. But this year is special. Almost every brand has their own take on Carrera style. With their own twist.

Tom Ford TF318

Roberto Cavalli RC749S

Gucci 3720S

Dior Homme Sunglasses 2014

To elaborate on the previous topic about Dior Homme models we would like to get down to business and showcase newest Dior Homme Sunglasses. Dior Homme is a very niche line of sunglasses, with only a few releases every year. There are just a few of rectangular models, a few round and a few aviators. So the choice is quite diverse, but in a fewer variations than other mega brands. Which makes it a great brand for men who are sick of generic stuff and want to look a bit different, but serious. Here you go Dior Homme Sunglasses 2014:

Dior Homme Black Tie 0190	Dior Homme Black Tie 0189S
Dior Homme Black Tie 193S	Dior Homme Black Tie 175S
Dior Homme Black Tie 188S	Dior Homme Black Tie 187S
	Dior Homme Black Tie 174S
Dior Homme Black Tie 182S	Dior Homme Black Tie 181S
Dior Homme Black Tie 177S	Dior Homme Black Tie 176S

There is Something Similar Among Dior Homme Models

Dior Homme is a men brand. And this brand has a specific man in mind. Just like Tom Ford said that his designs are tailored for a tall and slim man, Dior Homme is also constantly forming an image for their wearers. In conclusion Dior Homme sunglasses will make you look more romantic, sexier and bolder. These accessories are for real men with rich lives and many problems 🙂 Dior Homme producers choose specific models, that not only looks similar sort of, they also have similar lifestyles and similar troubles. Let’s analyze.

Latest model Jude Law. A Brit, very handsome, a sex symbol really. He looks very young, even thought he is above 40 already. Jude Law still looks in his 20s. By the film roles he chooses lately we can tell that he is a person of humor. He also has lot’s of troubles with women. According to most rescent news, he is expecting a fifth child with his ex!!! girlfriend. What, not only they are not married, they are already exes and she is pregnant, and that is just fine with Jude Law. But it makes woman mad. So, here you go Dior Homme.

Robert Pattinson is also another current Dior Homme model. He is also a Brit, he is tall and slim. A sex symbol for sure. He is much younger than Jude Law, still in his 20s, but he does look older, we give him 32. His film roles are diverse, but more on the romantic side. He does have woman troubles. But this time, his own image is clean. His wifey Kristen Stewart chetaed on him according to tabloids and he forgave her. This made a lot of women super mad. So this Dior Homme guy is one of a kind.

Other Dior Homme models are not as famous, but they have appearance similarities. They have very sleek faces, very neutral, almost CIA-ish . They have bold facial expressions making you wonder that they are either robots or have a lot of life problems. But they are handsome and look very pleasant. Just a bunch of young boys.

 

Woman Prada Sunglasses for Chickie Ladies

Prada Sunglasses for Woman has been a topic at many fashion magazines this year. Large gems and bright colors, thick plastic frames and dark lenses made them so fun to write about. Sunglasses suppose to be for fashion. Why not! You can just have one of bright yellow sunglasses and forget about rest of wardrobe. You will look stunning guaranteed!

Now let’s look at the best Prada sunglasses models of 2014.

 

Prada SPR 28Q Voice	Prada SPR 27Q Voice	Prada SPR 26Q Voice
Prada SPR 22Q Voice	Prada SPR 21Q Voice	Prada SPR 16Q Cinema
Prada SPR 09Q Cinema	Prada SPR 08Q Portrait	Prada SPR 07Q Poeme
Prada SPR 06Q Journal	Prada SPR 04Q journal	Prada SPR 03Q Handbag